happy clients

Here are some of the transformations my clients have experienced as a result of our working together. I hope you feel as inspired by them as I do!


"Working with Justine was a life-changing experience! Before hiring Justine, I felt my life has stagnated and I was paralyzed. I was in an unhappy relationship and worked in a full- time job that made me unhappy.

Justine’s coaching has given me the confidence to get out of the rut and reach for everything I ever wished for. I quit my job, broke up with my boyfriend, and I am now a full-time illustrator with a contract in a well-known illustration agency. I am living the life I dreamed of!

Justine helped me identify my ideal clients, helped me build a high-quality portfolio, get clear on my business strategies, and future goals, but most importantly Justine helped me find my true self again!

I am excited about what the future will bring. Thanks for this awesome ride, Justine! It’s been amazing!!"

—Ruth Moosbrugger, illustrator

"Words cannot describe just how appreciative I am of Justine's guidance. During the course of my 90-minute laser coaching session, Justine listened patiently as I tried to describe my wants and needs, no matter how all over the place they were. Justine was able to help me zero in on an action plan and I was then able to take that plan and expound on it exponentially from my end. That helped me tremendously. As many know, creatives can have a ton of ideas but sometimes have a hard time with execution due to feelings of overwhelm. That describes me to a capital "T". Thanks to Justine, that part of me has shifted for the better!”

—Joy Fennell, make-up artist

"Justine helped me re-structure the way I thought about my business. After neglecting my branding and design business to focus on my start-up I was in the desperate position of needing to quickly bring in new work that paid well. Justine helped me figure exactly who I wanted to work with, what I had that they needed, and how to make it easy for them to select me as the perfect match for their challenges.

A few months later I have three new big clients, probably the best I’ve ever had, and know exactly how to grow my business from here on. I just need to execute.

Working with Justine is the single best advice I would give any creative business owner looking to grow their business quickly and consistently - period."

—David Muller, creative director

“Justine is a special kind of listener. During our 90-minute session, she asked not only a lot of questions, but she was unafraid to ask the tough ones (the ones no one ever wants to really answer) about my work hopes and dreams. She didn’t let me off the hook—she waited until I was fearless enough to answer honestly. The way she really listened to my answers showed up in the way she directed my thoughts towards possibilities I hadn’t even considered. Those 90 minutes were the best creative gift I could have given myself.”

—Jana Jarosz, art director, creative thinker, and designer

"There will always be people who come into your life that make a positive change, and then there are those who completely turn your life upside down, in a good way! For me, that was meeting Justine in New York. Justine was established, and I was not. And yet, she saw my potential and she believed in me. She guided me through the hard world of becoming an artist. She taught me to not take things personally, to be professional, to be on time, to stand tall and to dream BIG, to give every job 100%. Most importantly, she taught me to believe in myself. Today, Justine is still my mentor and I recommend her to anyone who is looking for expert advice on building their career or business!"

—Megan Hess, illustrator

"I worked with Justine to identify potential clients, rethink my pricing and service offerings, and reorganize the website for my editorial consulting firm. In addition to one-on-one sessions, my team and I completed the exercises Justine gave us and evaluated virtually every area of our business. The results are now in, with nearly twice as much billing for the first quarter of 2018 over the previous year. As they say, "It works if you work it!" 

—Deborah Gaines, founder of Deborah Gaines Associates

"Justine was an excellent resource to help grow my business and get my head on straight. As a small business owner, finding the time to invest in our marketing has always been a challenge. I lacked clear focus and found myself floundering to implement too many initiatives instead of honing in on the ones that had the most impact. Justine was willing to customize her package to address our immediate need which was assistance with our major rebrand. I needed someone to show us where to begin, course correct along the way, but most importantly, hold me accountable. We couldn't have launched our new website, blog, and newsletter without her guidance. Through Justine's program, we were able to identify the most effective ways to reach our ideal clients, and our business has been growing steadily ever since. Thanks again!"

—George Costello, Owner of Costello Creative Group

“Before working with Justine, I felt like I was running in circles in my business. I’d been working with clients off and on for nearly a decade as a graphic designer, but I was constantly bouncing from one idea to the next, trying to make them all work. I didn’t have clear consistent messaging that set me apart, even though I preached the importance of it to my own clients. Justine helped me focus my energy and ambition in the direction that would grow my business; find and articulate my unique messaging; and feel more confident in raising my prices because of the value I created around my offerings. As a direct result of working with Justine, I signed two ideal clients (at my new higher rates) in one month! I also feel more confident in my branding, systems and processes, and marketing. I would recommend working with Justine to anyone!”

—Lena Eliza, Brand and website design

"Working with Justine is truly like a breath a fresh air and a powerfully inspiring and positive experience. She enthusiastically comes to each session ready to give her all. Justine not only helped me change the way I think about my business, but also she helped me change the way I think about life. That’s huge! The moment we began working together the power of intention immediately began to shift my business and my life into a better position. With great encouragement and direction, she made me step up to the plate and out of my comfort zone. I am now armed with better business practices, a thoughtful brand and a wonderful website that I’m proud of. Not only do I feel I found a great resource in Justine, but also a wonderful colleague".

—Lisa Cain, Founder of Lisa Cain Design

"Working with Justine was the best decision I could have made!  The months we’ve been working together have been the most defining and productive ones since starting my business in 2013.  Apart from being a very experienced business person in the creative field, Justine is also a very warm and compassionate person. She pushed me outside of my comfort zone and we worked through the roadblocks holding me back from having the business I wanted to have.

Before working with Justine, I had trouble setting and achieving goals, writing quotes, charging enough for my work, and budgeting.  I now have a simple and quick system for writing quotes, am confident about charging what I’m worth, and am more confident setting boundaries and expectations for my clients.

Thanks to our work together, I am very clear on what I want to achieve and what the necessary steps are to reach my goals, I know exactly what my strengths are and how I can incorporate them into my business to achieve my goals.  I have made huge progress, not only in business but also in my personal life and can’t wait to see what the coming year brings!"

—Lucille Solomon, medical and scientific illustrator, Switzerland

"Working with Justine for the 90-minute call was the best decision I could have made! I have recently decided to pivot my career focus, but was having a hard time articulating exactly what it was I wanted to do. I knew I had all the pieces of the puzzle but needed an outside perspective to help me focus and concentrate my efforts. Justine was extremely helpful: first emphasizing the need to pare down my offerings (even though I can do something doesn’t mean that I have to), as well as the need to bring everything under one umbrella so that prospective clients can get the full picture. I now feel fully equipped to create a new positioning statement and start networking with a clear message. Working with Justine gave me the clarity to move forward confidently and effectively."

—Sarah Jones, artist and art director

“Working with Justine in the Creative Business Bootcamp has been a revelation. She has a supreme confidence that is contagious, and a no-excuses attitude that is both motivating and encouraging. The biggest benefit for me is accountability; having scheduled meetings is the motivator I didn't know I needed to consistently make forward progress. Working a personal challenge alone can sometimes have me running in circles with doubts about the details without an outside professional perspective. This is key, lots of people have opinions, but receiving guidance for someone who is uniquely qualified in your field is a game changer. I've already seen a huge bump in my social media following with a few key changes about my identity, and have a couple new clients who are dipping their toes in the water of my Creative Business reboot. Thanks Justine!!”

—Melissa Lind, founder of Ramshackle Genius

“My time working with Justine was invaluable and helped me get to the great place I am now in my creative career. Helping me identify my niche in educational and non-profit clients made it so much easier to focus on where I wanted to look for a job. When I saw the posting for my dream position, I was confident from the very start that I would be hired. I just accepted the job and can’t wait to get started. Thank you, Justine!”

—Karen Klinedinst, Designer and artist

“Working with Justine has allowed me to make monumental changes in my business that I have been wanting to make and never felt I had the time or strategies to make happen on my own. She totally “got” me and geared my sessions toward the particular struggles I needed to address (short-term and long-term). She helped me in so many ways, from soul searching to what I really want out of my business to figuring out how to deal with day-to-day business issues that came up. I am now working with the type of clients I want to work with and have improved my time management to be more productive and less overwhelmed. I am moving my business into a direction I feel so excited about and know I would not have been able to make these transitions without Justine.”

—Jodi Kostelnik, Hello Neighbor Designs

“Participating in the Creative Bootcamp has given me clarity and a sense of direction with the addition of practical tips which I can always fall back on whenever I need to refine my direction again or when taking next steps in my business. Before this Bootcamp I felt frustrated about not being able to find a clear direction and was stuck in the process of taking my business to the next level. This course has helped me narrow down my special gift, who my ideal client is and the confidence in marketing this.  I’ve come away from this course with an ability to communicate clearer and plan my next steps in order to build the business and life I aspire to. I know I will go back to Justine in the future for extra coaching to help me with future challenges.”

—Katrien Riks, Art Direction and Branding Specialist, Amsterdam

“What a huge relief to connect so many dots and get a firm grip on my own value and strategy! It’s hard to admit this, but before I met Justine I was… lost. I beat myself up for lack of focus. But now I can more confidently answer “What do you do?” without stress or ending the conversation. The clarity I’ve achieved priceless, as is Justine’s program’s structure for my further betterment. I’m refreshed and motivated to think like a creative solopreneur about my business and my marketing.”

—Bruce Colthart, Owner, Designer, Brander, Bruce Colthart Creative LLC

“My experience working with Justine was absolutely excellent! I'm a copywriter who'd become reluctant to even apply for freelance opportunities due to embarrassment over an outdated website and several less-than-recent writing samples. In our bonus 45-minute one-on-one session, Justine provided a clear, elegant solution to this problem and an immediate path forward, so I now know what steps to take on my own. This has given me clarity and confidence, which I know will enable me to bring in new clients, more gigs, and an additional income!”

—Deborah Schull, CEO and Creative Director of Cultural Roadmapp

"Joining Justine in the Creative Business Bootcamp was an invaluable experience! Her insights and suggestions were always very inspiring on our group calls. All of the assignments she crafted were incredibly succinct and results driven. Justine goes beyond typical brand positioning advice. She encourages a beneath the surface approach that simplifies and helps align your spirit and passion with your brand and work. Justine helped me get very clear on who my dream client is and how to most authentically and effectively market myself to them. I have redesigned my website and am incredibly excited about putting myself and my brand out into the world! Thank you Justine!"

—Margaret Gallagher, Creative Director + Designer, Studio Gately

“Justine’s Creative Business Bootcamp was exactly what I was looking for. I am in the process of re-vamping my business and was feeling stuck with everything I had to do and consider. I had come to the realization that sitting back and waiting for clients to just roll in is NOT a business plan, duh.

As a result of working with Justine, I’m much clearer about the kind of clients I want to work with, am more confident in what my unique strengths are, and feel clearer about how to market myself (even as an introvert!).

The program was a great and affordable introduction to working with a coach, and Justine is very personable, organized, and has her *stuff* together. She’s generous with her time, very responsive, and honest about where you’re doing well and where you could put some more thought.  I’m so happy I decided to sign up. Thank you Justine!”

—Sarah Johnson, founder of Unstuck Creative

“In just a 90-minute consultation, Justine was able to quickly identify my unique abilities and frame them beautifully into words.  For years I could not see it myself, and feel very lucky to have met Justine as I started my new career path in New York City. I would recommend Justine to anyone who is looking for a way to stand out in the competitive creative marketplace and craft a compelling personal brand. Thank you, Justine.”

—Maria Savina, Interior Designer

“Six months ago, I was a bit scattered brain as most creatives are. I’d make whatever popped into my head without taking into consideration  my end goal or ideal client. Then I met Justine. Justine has been my cheerleader. She is always energetic, passionate, fun and focused. She asked questions regarding my career that I never thought about and through our session, she has taught me on how to focus on the work that will get me work. I’d like to say, she has cinderella-ed everything that promotes who I am as a creative. Thanks to her, I now have a more professional spin on my website, shop, and how I approach perspective clients.”

—Bernadette Sosa, illustrator

“I worked with Justine to build my foundation as an aspiring business owner. With her tremendous guidance, I learned how to develop a unique and memorable personal brand and talk about what I do with a focused clarity. Even though I always had a vision of what I hope to achieve through my work, she helped me to translate it into actionable steps in short and mid-term perspectives. These action steps laid out give me the clarity to relentlessly connect and share the services I offer and build a cadre of inspiring clients!”

—Dicle Uzunyayla, Architect and Designer, Singapore

“Justine’s coaching program gave me the boost that I needed! Before working with Justine, I was busy with work, but not attracting any new clients, and wasn’t sure where to focus my efforts. My website was also outdated and vague. Justine helped me gain the clarity, confidence, focus and tools I needed to move forward. I learned the importance of marketing and working ‘on’ my business, not just ‘in’ it. She helped me pull together my positioning and content for my new website (that recently launched!). Justine also helped me develop innovative ideas on how to market my business, and helped me identify what I want from my business moving forward. I gained a new-found enthusiasm for my business and I very quickly landed a new client, which more than paid for my investment in Justine. I’d highly recommend her!”

—Amy Gorrek, Creative Director & Founder of Studio AG

“Almost as soon as the bootcamp started, I felt a subtle but real shift in my mindset and the phone didn’t stop ringing.”

—Jennifer Cox, Filmmaker

“Justine is a brilliant “creative whisperer”. Working with her as I switched paths and started my company, brought me clarity, confidence and most importantly, sanity. Her process is based on logical and actionable steps and her reassuring calm and fun demeanor gave me the confidence I needed. She was instrumental in helping me create a clear plan for building a successful business. And it doesn’t hurt that she has deep well of contacts to call on to help with the myriad of details in building one’s business. I have sent many grateful friends to her and two years in, she remains a valued and trusted counsel.”

—Alex Bates, Creative Director, founder, Flint & Kent

“Every creative solopreneur needs a Justine! After working with Justine I gained clarity regarding my brand, clarity on prospects I wanted to approach and was able to present a much stronger marketing and web presence. As a photographer who recently moved from a small market to NYC I found the prospect of re-establishing myself a bit daunting and quickly needed to readjust my focus. Justine made the transition easy and because of her help I am able to work with and approach very high level prospective clients with ease. As a direct result my income level has increased, I have new revenue sources that are in development and am completely back on track with marketing efforts. Aside from her stellar coaching abilities she is an overall wonderful person and delight to work with, I can not recommend her highly enough.”

—Julien McRoberts, photographer

“Working with Justine was one of the best decisions I've ever made. After experiencing a few wonderful and exciting career shifts, I got to a point where I didn't know how to get from where I currently was, to my dream of growing a creative services business with clients all over the world. Justine's no-nonsense coaching sessions was a real journey of self-discovery for me–she helped me to believe in the real value of my work, as well as my goal. She connects the dots, getting down to the nitty-gritty with tough love, but constantly saw my overall vision. Within months of completing my workshops with Justine, I've developed an increasing number of relationships with global clients like World Bank, United Nations, and multi-national startups in Europe and Africa. Thank you Justine, for helping me to shift my perspective of myself as a professional in order to live my dream of going global and doing what I love!”

—Khania Curtis, Founder and Creative Director, Hotworks

“Before working with Justine, I was focusing on attracting the wrong clients in my food photography business. Justine helped me stop getting caught up in the day-to day and start looking at my business like a CEO. We identified my strengths, who my clients are, and created a master plan to help me reach my goals. I love working with Justine because she keeps me on my toes and her enthusiasm, drive, and smarts made me want to work harder and smarter at my business every day!”

—Evi Abeler, food photographer

“Before working with Justine, we were targeting everyone, and lacked a clear identity. Through her clear, concise advice, and light but professional style, Justine helped us gain clarity around how we’re different, what we offer, and who our ideal clients are. Justine taught us a lot about launching a creative business, and through her process, gained the strategy, tools, and confidence to make it happen. Justine was a consistent voice reminding us that we can do it and to not over think the micro-details, instead focusing on the strategy of how to get our ideal clients. We always looked forward to meeting with her because she would inject enthusiasm and clarity just when we needed it. Thanks to Justine, we now have tools that we will use and re-use as we continue this exciting path.”

—Andrea Koronkiewicz and Orlann Capazorio

“Justine has helped me turn 25 years of professional experience inside PR agencies into a fresh new brand of my own. The money I spent on Justine was one of the best investment I have ever made. As a result of our work together, I know who my ideal clients are; I am comfortable holding out for them; and I have the confidence to ask for - and command - the fees that I deserve.”

—Nancy Weltchek, Weltchek Writes

“My experience working with Justine Clay was amazing! Having worked with other coaches who end up being "therapists" or "guidance counselors", Justine was a partner. She got involved in the work- helping me to curate my collection, write and rewrite my statements, plan the design, layout and content for my website all in 1 VIP day! I felt that she was more than a coach but rather a business partner. My only regret is that I didn't work with her sooner!”

—Alyssa Peek, photographer and artist

“I had a wonderful time working with Justine. With her guidance, I was able to make some fundamental changes in my work, as well as personal life. She understood right away who I am and what I needed to move forward and grow as a person and business. She helped me be more confident, to not be afraid of big changes, and to stay positive at all times. Together we figured out my business niche, developed a concise mission statement and came up with a new company name and website, which will launch in December. Due to Justine's support I was able to transform from a freelancer to an actual business. Signing up for her coaching services was certainly one of the best investments I made in 2015."

—Steffi Sauer, founder of Gutes Design Studio

“Justine is an amazingly valuable resource to the creative community. She provides laser sharp insights and spot on knowledge of the creative world, and is uniquely skilled at working with creative people one-on-one to help navigate your professional journey. I highly recommend Justine and Pitch Perfect to anyone who is at a cross roads and figuring out the next chapter of their career. In clear, actionable steps, she will help guide you to uncover what it is that you truly want in your career, and how to achieve it. Justine is not only incredibly wise and perceptive, she is also a genuinely wonderful person who creates a "safe space" to discuss your life and career choices.”

—Stacey Lieberman, Creative Director, SpotCo.

“After 18 years of art directing, I realized I needed to define myself and learn how to talk about my specific strengths and experiences when seeking clients and jobs. Working with Justine gave me the clear insight I needed to effectively edit my skills and really narrow in on the things that make me, me. It was truly a valuable experience that ultimately led me to a dream job. Thank you!!”

—Amy Demas, Creative Director

“I booked a free 30-minute call with Justine and received a tremendous amount of value from my short time with her. She helped me gain clarity about my business and helped me create a positioning statement that appeals to my ideal buyers. I encourage anyone who’s struggling within their creative careers, or are on the fence about the next steps to in their business to sign up for a free 30-minute phone session with Justine. I highly recommend her.”

—Joshua Matthews, Web & Mobile Design Consultant

“Working with Justine gave us the clarity, purposeful direction and confidence we needed to push our creative agency to further realms of success! Before meeting Justine, we had difficulty finding time and focus for moving our marketing strategy forward since we were committed to our existing clients and the demands of running a brand new partnership. Now, we have a dedicated marketing strategy that fits wonderfully into our packed schedule, and we have already received new clients in addition to gaining new skills and confidence. Justine is simply the best!”

—Andre & Sarah, co-founders, Kind Aesthetic

"I had the fortunate opportunity to work with Justine at a point in my business in which I needed a re-invention. As I sought to both define and refine my next professional move, she systematically helped me to assess my strengths and opportunities. Together we designed a strategic marketing approach for my business, which in combination with her compassionate and supportive coaching style, enabled me to move forward with a heightened sense of confidence. I’ve come to consider Justine a trusted advisor especially in my field of marketing consulting & copywriting. I’d recommend her highly to anyone looking for that very rare combination of professional competence and sheer compassion for helping others!”

—Lori Hill, Marketing Consultant

“Justine's guidance and encouragement were invaluable in helping me clarify the unique value that I offer and increasing my confidence in marketing my services. Her distinct perspective was a major asset as I developed the core messages and content that were critical to launching an improved website. Before working with Justine, I took on any project; now I am able to focus on those that offer the greatest benefit to both me and my clients.”

—Lydia Hooper, designer and creative consultant

“I contacted Justine when I was at a transitional moment in my career. After 6 years as the founder and creative director of a fashion site, I sold it and began looking for new opportunities. My challenge was that although I had many skills, I wasn't sure how to put them together in a way to market myself to others. At that point, I really wanted someone to say ‘you would be good in X position, let's re-write your resume for that.’ That is not what she did at all! Instead, Justine gave me a series of assignments that really helped bring clarity around what I was authentically interested in and even allowed me to see some talents I took for granted. In the end, I had a clear vision of the direction I wanted to pursue and a confidence that I believe helped me get the work I'm doing (and really love) now. Justine's personality is very warm and down-to-earth and she understands the needs of professional creatives in today's marketplace. I highly recommend her.”

—Katya Moorman, Creative Consultant and Image Maker at Katya Moorman

“I came across Justine in a most unusual way and at the time feeling that a big shift was about to happen in my business. I hadn’t thought about a coach before and decided to reach out. To my delight, I found her to be instantly tuned in to what I needed and how to get there. I took the leap of faith and started working with her to develop my brand into something I’ve been wanting to do for years. With our sessions and her homework, yes homework, I was able to apply the knowledge that she shared along with her creative guidance into more than I ever expected. She pushed me beyond my comfort zone, through my resistance, and showed me a unique approach that has reshaped not only the look of my business but the content and message as well. I could NOT have done it without her! Justine really knows her stuff and equally as important conveys that knowledge in a personal and supportive way. This was my first experience working with a coach and I can say it’s definitely worth it and I miss her already! Thank you so much!!

—Marilyn Ballard, founder of MB reps

“Change. That word best describes what Justine has done for me. I started working with her when I had the merest glimmer of an idea of what I wanted to do and she helped me to clarify and build that idea into something real that has transformed me. She is smart, well-connected and energetic. She is the magic tonic that makes things happen.”

—Linda Kocur, founder of Miss Boxwood Paper Goods

“Justine is a joy to work with. She is very good at simplifying, focusing and strategizing.  She has sharp vision from many angles, great ideas, and a wealth of knowledge and connections. She has very good intuition, and has guided my work and process in a much better direction for me. She is savvy, elegant, direct and generous. I highly recommend her, and do so to my friends.”

—Christina Sun, Illustrator