happy clients

Here are some of the transformations my clients have experienced as a result of our working together. I hope you feel as inspired by them as I do!

"Before Justine, I was stuck. I had three clients under my belt and another in process. However, my business messaging wasn't gelling. I had spent 20+ years in marketing. However, my "why" for the business felt wooden and I couldn't seem to move forward.

Justine provided a safe space for discussing ideas - good, bad, and outlandish. She provided a framework for articulating my services and navigating website messaging. By the time I'd finished her “Grow Your Creative Business" package, I had the copy and confidence I needed.

Creating something new is hard. A good thought partner - or in this case, co-inventor - will help you move quickly. Don't over analyze the decision to hire Justine. Just do it."

—Hope Flammer - Digital marketing expert helping women 50+ grow independent consulting businesses

"Justine Clay facilitated an offsite for my team that provided exactly the guidance, leadership, and energy we needed to develop our core values, mission, and the behaviors that go along with them. Justine is such an energetic, engaging leader! She helped navigate us through a journey we could have never got through on our own. Her blueprint for the day was a perfect tool to outline the tasks we set out to accomplish. Her thoughtful and thought-provoking discussion got my group talking and thinking deeply. We were fully engrossed and engaged. Not only is Justine an amazing Business Coach for the long-term needs that I have, she’s also a wonderful facilitator for a one-off session like we had. I would highly recommend bringing Justine in to work with your team if you want to walk away with real, tangible results that will have a deep impact. She doesn’t just show up. She makes it happen."

—Jill Tapia, CEO Of Cornerstone Strategic Branding

"THANK YOU Justine for all the guidance and support you have provided over the past years, and the last one in particular. Memo has made great strides and we have emerged better poised than ever before. MOST EVERY ASPECT of this transformation can be traced back to you and your constant, gentle nudging. I simply could not have done it without you.

I doubt you’ve heard the last from this small studio in Brooklyn‚ but for now, know that you have the biggest fan in all the world over here."

—Douglas Riccardi, Founder of Memo Productions

It's been a pleasure working with Justine over the past few months as I developed the foundation for my creative business while working full-time and managing family obligations (during the pandemic!). Over the past few years, my business evolved from a hobby to something that was going to bring beauty to the world. People wanted more and I was overwhelmed by the opportunity to bring it to the next level.

Justine brought deep experience, energy, and endless inspiration to our conversations that helped bring clarity and focus to my vision. The most significant takeaways I gained include - knowing I have the ability to expand my creative offerings by leveraging my existing skills (including 15+ years of experience at Google), clearly differentiating my offering, and getting the validation to be able to do more with my talent. My conversations with Justine were always fun, productive, and actionable. I highly recommend any creative entrepreneur or freelancer thinking of working with Justine!

—Natalie Woo, artist

“Like every established business, we are always on the lookout for new ways to learn, improve and grow. We signed up for Justine’s Creative Business Accelerator program after attending a very enlightening workshop with her. After 17 years in business we wanted to assess and develop the processes that make our business tick and figured it might be time for a new perspective. Justine and the Creative Business Accelerator program certainly delivered. Each week we covered a new topic, working with Justine and an amazing group of creative business owners she had assembled from around the globe. These interactive sessions were insightful and informative, not to mention enjoyable and energizing. We gained far more than anticipated, and we’ve already seen a positive impact on our business. We highly recommend Justine and the Creative Business Accelerator program to any creative business owner looking to re-tool and grow their business.”

—Ann Williams and Dean Schwartz, co-founders of Schwilliamz Creative Consultants

"Working with Justine has been a game changer! Prior to working together, my business was cruising along in maintenance mode relying solely on word-of-mouth referrals from existing clients, which was keeping me busy, but not helping me grow.

Working with Justine was an absolute pleasure. Her positivity, support, ideas, and encouragement helped me see the path forward and take consistent action towards my goals. I have never had so much clarity around what makes me unique, who I am best suited to serve, and how to package my services to provide the highest value to my clients.

Since working with Justine, I have more than doubled my rates and already booked my first client with my new packaged services! I would highly recommend Justine to creative business owners who are ready to make a huge leap towards growing their business and getting paid for the value they deliver!”

—Danielle Chambers, founder of Maven Creative

“In less than one month, Justine has transformed my business. Prior to our work together, I was undercharging, over capacity, and stuck in a business model and scarcity mindset that prevented me from growing. Within three sessions, Justine helped me align my pricing with the value I provide, create more time and space in my schedule to do my best work, and gain clarity on the business I want to grow over the next 5 years. She also supported me as I priced, negotiated, and secured my largest contract yet. My ROI in working with Justine is already 3x the investment I made in her services. I can't stop singing her praises to friends and colleagues, and I can't wait to see what we create together in the next 5 months of coaching!”

— Emily Hammel-Shaver, Lumos Communications, Brand Strategy | Copywriting | Web Design

“Having Justine on my team as a business coach has had great influence on my approach to client relations. Her guidance during contract renegotiations was crucial in me doubling my retainer fee with my most important client. She was flexible within her own framework and accessible, helping me shift my mindset from agency creative to nascent agency founder. I highly recommend her.”

—Gabriel Rios, founder of Collectivo Camerada

“I am so grateful I made the smart decision to invest in myself and my business and work with Justine. I was completely overwhelmed and flying by the seat of my pants just trying to make it work. Justine helped bring direction and process to my business, providing me with a clearer understanding of what I can offer and what sets me apart.

Her process is extremely effective and action-oriented and was invaluable when the COVID-19 quarantine began. As an Event Producer relying on large gatherings and conferences, Justine's process and guidance helped me pivot and continue to work through this pandemic. She provided me with purpose, a clear vision on my long-term goals, and most importantly the confidence I needed to grow as a business-owner. I highly recommend Justine to anyone starting, expanding or pivoting their creative business!”

—Kim Lovett, Founder of Indigo Events

"What a difference 90 minutes makes - if that time is spent in a session with Justine! As a creative entrepreneur in search of my new “pivot business,” I was doing all of the right things. I was journaling. I was meditating. I was reading inspiring books by amazing, creative business owners, but I couldn’t extract precisely what would be my next business.

In a 90 minute session with Justine, she was able to mine my unique talents, along with my skills and point me in the direction of my next venture in a way that felt both natural and exciting. Justine honed in on what I felt passionate about and made it easier for me to make a logical and smart decision. Justine turned it all around for me and helped me get started and reinvigorated!”

—Kristin Barrett Brown, founder of Rowhouse Growhouse

“My only regret of working with Justine is that I wasn’t lucky enough to hear about her earlier in my career! She is a great mentor and leader, has abundant knowledge about psychology, business and marketing and is great at facilitating group work. I can honestly say that I had major breakthroughs and insights during the group program, that made a lasting change in how I think and feel about my business and how to run it.”

—Maya Beus, Illustrator

“The Creative Business Accelerator helped me formulate a game plan to re-position and move my business forward. I had been thorough other books and programs, all of which had something to offer, but I found offered simplistic solutions to complex problems. What I got from The Creative Business Accelerator was a way to formulate that game plan and the understand how this is an ongoing process. I always knew that there was a LOT of work to do, but now know WHAT work to do. Before there was no clear picture of how to get to where I wanted. Now there is a compass, a direction and a methodology. Thank you!”

—Rob Winter, founder of Winter Interactive

“After working with Justine, I gained a clearer understanding of who I wanted to position myself to as a creative. Justine’s tools (in the form or modules and worksheets) acted as a roadmap to help me lay down a foundation and build the business I desire. I also received the advice, feedback, and support I needed from Justine, the group, and my accountability partner. They shared ideas with me that I didn’t even think of.

The biggest takeaway I got from working with Justine was the clarity and the tools I needed to make my dreams of full-time business ownership a reality.”

—Stephanie Jadotte, Creative Director

"Prior to working with Justine, I had so many ideas and list of things I knew I had to do for my business, but I didn't know where to start or HOW to do them. I constantly felt overwhelmed to the point of becoming paralyzed.

It was a big deal for me to invest in coaching, but after my first call with Justine, I thought “Oh, that’s why people hire coaches!!!”  Justine is a delight to work with; she put me at ease, brought positive energy to each session, and shared incredible ideas for my business that I would have NEVER thought of myself. I left each call inspired, excited and feeling like I could take on the world!

Thanks to Justine, I accomplished in 6 months what would've taken me years to figure out on my own and now have a clear path to reaching my goals.  I have systems in place for every part of my business, including on-boarding new clients, and exact steps for taking them through my creative process. I no longer find myself scrambling when I get a new client request and am FINALLY comfortable and confident with my pricing.  I went from not knowing my numbers to knowing exactly what numbers I need to hit to reach my goals, as well as what to adjust if I'm not on track. It’s completely freeing!

In just 6 months, I gained clarity around my pricing and value, have systems and processes in place that free me up to do my creative work, and I tripled my income. I’d highly recommend Justine to any creative business owner looking to grow!"

—Leah Wolff, visual designer, calligrapher and founder of Leah Wolff Design

"Working with Justine was the turning point in my business evolution, and the mindset shift I needed but would never have made on my own. From our first call, the pieces started to come together. Her recommendations were always easily actionable, so I could go off an integrate them into my work that very same day. More importantly, though, her insights and spot-on guidance have paid off faster than I can even believe. Within days of our first conversation, I was engaging ideal clients and securing long-term projects by articulating a very targeted and very authentic value proposition she made possible. And, thanks to her insights and clear-cut value-based positioning, I was suddenly commanding rates I never would have had the courage to ask for.

Justine has changed my creative process, my business, and my life. She is the driving force behind a business acceleration I can barely believe - I have to pinch myself most days. In just a few months I've significantly narrowed down my client pool to include people I truly love partnering with, and my monthly business revenue has more than tripled. I can't recommend anyone more highly than I do Justine. She's given me the confidence, insight, and framework to follow my passion and take back my life."

—Jaime Hollander, Founder of RRDA, Developing copy-driven messaging and marketing for growing businesses

“After several years of reading Justine’s newsletter, I finally booked an introductory call with her with a view to growing my children & family photography business.  By the end of that call, we had already started brainstorming strategies about how to approach my business in a whole new way, and I knew this was going be something great. Conceptualization and completion of a brand-new business in six months felt like a huge undertaking, but Justine helped me break it down into bite-sized chunks, answered ALL my questions, and had systems in place to guide me through the steps I needed to turn my idea into a profitable business.

During the six-month program I gained confidence in myself, not just as an artist but as someone equipped to run a successful business.  Just a few weeks after our final session, I launched a brand-new kids commercial photography business, Hyphen Photography and booked my first client one week after launching my new business!!! Thanks to the foundation we built, I have a clear direction about how to get in-front of my dream clients and grow my business.”

—Alexis Buatti Ramos, Founder of Hyphen Photography

"The first thing that comes to mind when I think of how to describe my time with Justine is - I'd honestly be scared to know where I would be in my business if I hadn't worked with Justine.

After being in the freelance illustration industry for a number of years, I had reached the point of over complicating, lacking focus and direction and REALLY knowing my client. My goal for coaching with Justine was to set up a strong foundation for my business and start bringing in more clients and income.

What I got from working with Justine was far more than a strong foundation in my business. Numerous times I experienced leaps in mindset shift changes, the highest level of clarity with my ideal client, message, services, and pricing. The absolute biggest transformation for me was breaking myself out of the comparison trap after years and what came from that was a whole new lease on my business and tangible opportunities coming in (and money!).”

—Alex Saba, Founder of Lusid Art

“Justine's group program was the single best investment I made this year. I was at a crossroads were I wanted to find clients that aligned more with my values and where I wanted to be in the long run. The course helped me shift my perspective entirely and think about what hiring managers were looking for. Justine has the unique perspective of being on the hiring side for 20 years and working with 100's of creatives. It is crazy to me how much changing my marketing brought in a ton of new clients and not only that, but the clients I specifically wanted. Her program really works, and it's also great to have met a new network of creatives through the process too. If you're on the fence, do it! So worth it.”

—Ali Cotterill, Filmmaker and Editor

“Justine's group program helped me re-structure the way I thought about my business. After neglecting my branding and design business to focus on my start-up, I was in the desperate position of needing to quickly bring in new work that paid well. Justine helped me figure exactly who I wanted to work with, what I had that they needed, and how to make it easy for them to select me as the perfect match for their challenges.

A few months later I have three new big clients, probably the best I’ve ever had, and know exactly how to grow my business from here on. I just need to execute.

Working with Justine is the single best advice I would give any creative business owner looking to grow their business quickly and consistently - period.”

—David Muller, creative director

"Working with Justine has provided the support and sounding board I desperately need as an independent business owner.  When I found Justine, I was really in the weeds about how to restructure my business to make it more sustainable in the long run while still achieving growth.  Working through Justine’s methodical process allowed me to evaluate major elements of the business one section at a time without becoming completely overwhelmed and better equipped me to make strategic decisions for moving forward.  I truly value her insight, resources, feedback, and support.  I don’t think I would be going down the right path without her!  I can’t recommend Justine enough! "

—Allison Berlin, Founder of Style Made Simple

"I worked with Justine at a pivotal moment in my visual identity and strategy consulting business for organizations and photographers. My client work was growing in different markets and I needed her guidance to focus and refine my messaging.

Justine helped me hone in on what my clients really need and how they need it. From there we focused on the written message of the services I am uniquely able to provide, who my ideal clients are in these markets, how my process works for them, and what the underlying value is that my clients need and get.

Her professional step-by-step process relied on both of us showing up to do our part. She did in spades and her encouragement made it fun and attainable to level up for the ultimate benefit of the people I serve. As a result of our work together and then implementing it with a website designer I now find clients faster that are a good fit and I offer them an improved customer experience."

—Cameron Sterling, Visual Identity & Strategy

“Justine is a super-smart, super-sweet lady who is not going to let you off the hook. After working with her I feel more confident, and have much more clarity about what I need to do in order to find new clients, and put myself where clients can find me. Even one of the books she recommended is in all honesty daily reading now and the exact positive push I need to keep moving forward with my blog, emails and social media posts.”

—Cristina Rutter, Founder of Sunny Day Design

“I had the privilege of working with Justine as I was transitioning from owning a successful startup to launching a new one. As a creative entrepreneur, starting this new venture and juggling the roles of creative, marketer, sales person etc. felt overwhelming. I needed a framework and knew I needed to work with someone who understood the unique challenges creative business owners face. Through Justine’s process, insights, and experience, I was able to define the essence of my business and soon those overwhelming feelings turned into clarity and intentional action. There is so much more to Justine’s work than her creative process. In her, I found someone who fully supported and guided me as I found my own path to success, and in creating something I am truly excited about today. More than a coach, I see Justine as a mentor. Thank you so much, ‘till our paths meet again!”

—Hadrien Monloup, Founder of Monloup Creative

“Working with Justine was like coming back online. What had been a rewarding career had recently turned into professional atrophy — and lingering there was not an option. I needed help to gain clarity and to reposition myself for the years to come. Through Justine’s program I regained perspective, made way for dormant ideas to come alive through research and planning, and changed my trajectory by retooling my whole approach.

Justine is a sharp thought partner who brings a wealth of practical processes and knowledge to the table in order to break new ground. I have her to thank for founding a podcast and a publication.”

—Ioana Friedman, Digital Design Lead + Founder at The Daring

“I wish I had found Justine’s group program when I first started my business a few years ago. The bi-monthly Zoom meetings with the whole group were incredibly helpful for hearing other creatives’ perspectives. I had great accountability partners to talk to as well, that I’m still in touch with today. The course modules are well paced so I could continue to manage my clients and day to day projects. I even changed the name of my LLC to something more relevant and reworked my entire website thanks to inspiration from the modules. As a result of the hours invested in this program, I now have the clients I want to be working with and more free time to travel. Thank you so much, Justine!”

—Jessica Sweeney, Founder of Rise Apparel Development

"Justine helped me to focus. Before working with her one-on-one, my design business was going in many different directions; I had lost sight of my big picture goals and how to grow my business and achieve a balanced life. Justine gave me clarity, helped to rebuild my confidence and taught me valuable skills to target my ideal clients and work with people and projects I want, rather than just taking anything. After just 6 months, I'm connecting to the people and projects I want to align with; it’s exciting to see results! Justine has great energy and insight—I highly recommend her services!”

—Karin Loglisci, Creative Director and Founder of Creative Table

"My work with Justine was truly life changing.  From the moment we first spoke, I knew that she would guide me toward bettering not only my business, but my life, too.  Our work together has opened parts of me that felt stuck and unseen into a lively creative expression of my business and writing.  It all felt possible because of Justine's incredible ability to see me at my core, pull out the scared, vulnerable parts of me and treat them with encouragement and love.

Before I started working with Justine, I had one plan in mind that took a complete turn once she helped me get grounded and centered in myself. I felt confused, overloaded and burnt out thinking about the plan I made for myself.  After working just one week with Justine, I felt such clarity and purpose that my business began giving me life again.

The most significant thing I gained from working with Justine was confidence.  She is not a coach that will tell you what you need to hear.  She truly believes in you and shows you the mirror to believe in yourself.  From the place of confidence, I left a workplace that wasn't healthy, began making more money AND am landing the most ideal clients I ever have.  My work with Justine has been truly life changing and I would love for everyone to have the growth and experience I did.”

—Kellie Cathey, Play Therapist

“Justine has been such a JOY to work with and made a hugely positive impact on my business and on my general mental wellbeing. Before Justine, I was overwhelmed with all the directions I could go in my business. I would have analysis paralysis every day about what to focus on. There were moments where I felt incredibly down with little hope of ever getting my career coaching business to be consistently profitable. From our first call, she was so great at clearing my head in a matter of minutes and giving me simple actions to take to move me forward. Since working together, I finally raised my prices, pitched the largest proposal I have pitched, transitioned out a few clients who were no longer a good fit, and set-up my first webinar and 5-week group coaching program with marketing in place. Overall, I'm 100x more confident in the value I have to offer and the marketing steps it will take to bring relevant clients to me. I'm super grateful for the work we've done and highly recommend her!”

—Laura Castaing, Career and Business Coach

“Grateful doesn’t begin to describe how I feel to have worked with Justine. I see myself in a whole new light and feel like the possibilities for my business are now are unlimited. Before working with Justine, I was barely chugging along with only a couple of clients and no new work coming in the foreseeable future. I had many years of experience and tons of skills and knowledge but didn’t know how to get clients. Justine helped me to see what makes me stand apart from other designers and to recognize attributes I hadn’t acknowledged in the past. I saw myself as just a graphic designer, not a business owner or a content creator. Now I’m ready to pitch companies with project ideas instead of waiting for work to come to me. I have a plan for marketing and growth, and I see a clear path for the future.”

—Lindsay Barnett, Founder of Indigo Studio

"Before hiring Justine, I was stuck trying to “make” something of my skills as a designer and photographer as a way to define my offerings and was feeling very limited in my options.

Going into the process my goal was to redefine and shift my business into something new and make steady progress moving forward. I can easily doubt my ideas and want to change course and Justine’s guidance, the assignments and accountability of coaching really kept me commit and stay on track. Working with Justine completely changed the way I look at client and market needs. She helped me clearly identify and define the problems that existed and create an original methodology/framework as a service offering and a way to differentiate myself and address the unique challenges my ideal clients face.

As a result of our work together, I completely re-positioned my business to help food and lifestyle brands tell their story better (along with new name, branding and website), my messaging and services are crystal clear, I have a marketing strategy that’s already up and running and the workshops I’ve hosted so far have received great feedback. I’m excited to see what the future holds!

—Melissa DiPalma, Founder of Sparkkcontent.com

"I started working with Justine when I was at a crossroads in my business. Everything was on the table...including walking away.

Justine used her program—with compassion, intuitiveness and a healthy dose of real talk—to get me through the resistance I felt about focusing on the business side of my business. I consider myself a stereotypical creative with big ideas and poor execution. Justine taught me that I am capable of so much more than that. She helped me put systems into place that would free me to be creative and therefore fulfilled in my work. She helped me gain valuable perspective on my goals and the concrete steps that I can take to achieve them.

I can honestly say that my business is thriving in large part because of Justine's guidance. I feel confident that I have the tools to tackle the roadblocks ahead, and know that she is there to support when the next plateau hits. I feel so lucky to have worked with Justine, and cannot recommend her highly enough!"

—Michele Wesson, Interior Designer and Founder of Boucher Interiors

"Working with Justine was an investment that has paid off in many ways. Most importantly, she helped me to put my company’s offerings into powerful words on our website and in our proposals. I’m more proud and confident, clearer, and have had more matches with new clients. With her wealth of experience in the creative industry, Justine has been a perfect place to turn for invaluable advice when it comes to my business."

—Nicole Rogers, Founder of Studio Kenney

After 15 years of a successful illustration career, I'd hit burn-out zone. My youthful enthusiasm was finally waning, and I realized that I needed to evolve my business to stay engaged in a way that both benefited myself and my clients. In Justine, I found a coach who felt like a friend, but who pushed me to self-discover where I needed to grow. There were times I felt like, "Just tell me what I need to do!", but I repeatedly realized that she was pushing me to figure it out myself, so that I'd REALLY get it. And that's what Justine gave me: the guidance, tools and deeper understanding to create a roadmap for myself. I and my business are still a work in process; but now, thanks to my work with Justine, I know what I need to do. Some of it feels scary and pushes me out of my comfort zone, but as Justine reminded me that's OK and how we grow. Thank you, Justine for helping me find the yellow-brick road, and the courage to follow it!

—Nicolle Fuller, founder of Sayo Studio

“When I came to Justine, I was at a point in my career where I needed a jump-start. 
I had clients, and I had work, but I had lost some long-term clients and while I had tried to generate new work, my plan [or lack of one] was not working. I had joined Business Networking groups, but that route was not working for me. And then I learned of Justine’s group program – an intimate group of creative professionals in similar situations who would meet, talk, share successes and failures. Initially skeptical, but in need of that jump-start, I signed up. In the four months of our meetings, Justine helped me to re-focus, re-energize, and re-structure how I approach my business. Consequently, Justine and my group colleagues were an amazing source of inspiration, motivation and just the focus I was needing. A well spent four months with ten times the return on the investment!”

—Barbara Tanis, Creative Director, Tanis Design

"Justine has been rocket fuel for my business. Within 4 months of working with her one-on one I was able to on-board a new client (using processes she helped me develop), charging 3x my regular rate, knowing I can deliver results. I have more high quality clients now than I can keep up with. Thank you Justine, such a pleasure!”

—Melissa Lind, founder of Dwelling Creative

“Before signing up for Justine's group program, I'd been scrambling to build my business on my own, unable to gain traction because I'm my own toughest client! During the 4-months, I was able to accomplish an incredible volume of work in a short amount of time; I gained clarity around who my ideal clients are, what my unique position and offering is, and how I wanted to package and price my services. I got much-needed accountability and, as a result, I was able to completely overhaul my website in less time than I ever would have on my own. Thanks, Justine!”

—Amy Youssef Kress, Founder of Waterkress Creative

“Justine is a special kind of listener. During our 90-minute session, she asked not only a lot of questions, but she was unafraid to ask the tough ones (the ones no one ever wants to really answer) about my work hopes and dreams. She didn’t let me off the hook—she waited until I was fearless enough to answer honestly. The way she really listened to my answers showed up in the way she directed my thoughts towards possibilities I hadn’t even considered. Those 90 minutes were the best creative gift I could have given myself.”

—Jana Jarosz, art director, creative thinker, and designer

"Words cannot describe just how appreciative I am of Justine's guidance. During the course of my 90-minute laser coaching session, Justine listened patiently as I tried to describe my wants and needs, no matter how all over the place they were. Justine was able to help me zero in on an action plan and I was then able to take that plan and expound on it exponentially from my end. That helped me tremendously. As many know, creatives can have a ton of ideas but sometimes have a hard time with execution due to feelings of overwhelm. That describes me to a capital "T". Thanks to Justine, that part of me has shifted for the better!”

—Joy Fennell, make-up artist

"Working with Justine was a life-changing experience! Before hiring Justine, I felt my life has stagnated and I was paralyzed. I was in an unhappy relationship and worked in a full- time job that made me unhappy.

Justine’s coaching has given me the confidence to get out of the rut and reach for everything I ever wished for. I quit my job, broke up with my boyfriend, and I am now a full-time illustrator with a contract in a well-known illustration agency. I am living the life I dreamed of!

Justine helped me identify my ideal clients, helped me build a high-quality portfolio, get clear on my business strategies, and future goals, but most importantly Justine helped me find my true self again!

I am excited about what the future will bring. Thanks for this awesome ride, Justine! It’s been amazing!!"

—Ruth Moosbrugger, illustrator

"There will always be people who come into your life that make a positive change, and then there are those who completely turn your life upside down, in a good way! For me, that was meeting Justine in New York. Justine was established, and I was not. And yet, she saw my potential and she believed in me. She guided me through the hard world of becoming an artist. She taught me to not take things personally, to be professional, to be on time, to stand tall and to dream BIG, to give every job 100%. Most importantly, she taught me to believe in myself. Today, Justine is still my mentor and I recommend her to anyone who is looking for expert advice on building their career or business!"

—Megan Hess, illustrator

"I worked with Justine to identify potential clients, rethink my pricing and service offerings, and reorganize the website for my editorial consulting firm. In addition to one-on-one sessions, my team and I completed the exercises Justine gave us and evaluated virtually every area of our business. The results are now in, with nearly twice as much billing for the first quarter of 2018 over the previous year. As they say, "It works if you work it!" 

—Deborah Gaines, founder of Deborah Gaines Associates

"Justine was an excellent resource to help grow my business and get my head on straight. As a small business owner, finding the time to invest in our marketing has always been a challenge. I lacked clear focus and found myself floundering to implement too many initiatives instead of honing in on the ones that had the most impact. Justine was willing to customize her package to address our immediate need which was assistance with our major rebrand. I needed someone to show us where to begin, course correct along the way, but most importantly, hold me accountable. We couldn't have launched our new website, blog, and newsletter without her guidance. Through Justine's program, we were able to identify the most effective ways to reach our ideal clients, and our business has been growing steadily ever since. Thanks again!"

—George Costello, Owner of Costello Creative Group

“Before working with Justine, I felt like I was running in circles in my business. I’d been working with clients off and on for nearly a decade as a graphic designer, but I was constantly bouncing from one idea to the next, trying to make them all work. I didn’t have clear consistent messaging that set me apart, even though I preached the importance of it to my own clients. Justine helped me focus my energy and ambition in the direction that would grow my business; find and articulate my unique messaging; and feel more confident in raising my prices because of the value I created around my offerings. As a direct result of working with Justine, I signed two ideal clients (at my new higher rates) in one month! I also feel more confident in my branding, systems and processes, and marketing. I would recommend working with Justine to anyone!”

—Lena Eliza, Brand and website design

"Working with Justine is truly like a breath a fresh air and a powerfully inspiring and positive experience. She enthusiastically comes to each session ready to give her all. Justine not only helped me change the way I think about my business, but also she helped me change the way I think about life. That’s huge! The moment we began working together the power of intention immediately began to shift my business and my life into a better position. With great encouragement and direction, she made me step up to the plate and out of my comfort zone. I am now armed with better business practices, a thoughtful brand and a wonderful website that I’m proud of. Not only do I feel I found a great resource in Justine, but also a wonderful colleague".

—Lisa Cain, Founder of Lisa Cain Design

"Working with Justine was the best decision I could have made!  The months we’ve been working together have been the most defining and productive ones since starting my business in 2013.  Apart from being a very experienced business person in the creative field, Justine is also a very warm and compassionate person. She pushed me outside of my comfort zone and we worked through the roadblocks holding me back from having the business I wanted to have.

Before working with Justine, I had trouble setting and achieving goals, writing quotes, charging enough for my work, and budgeting.  I now have a simple and quick system for writing quotes, am confident about charging what I’m worth, and am more confident setting boundaries and expectations for my clients.

Thanks to our work together, I am very clear on what I want to achieve and what the necessary steps are to reach my goals, I know exactly what my strengths are and how I can incorporate them into my business to achieve my goals.  I have made huge progress, not only in business but also in my personal life and can’t wait to see what the coming year brings!"

—Lucille Solomon, medical and scientific illustrator, Switzerland

"Working with Justine for the 90-minute call was the best decision I could have made! I have recently decided to pivot my career focus, but was having a hard time articulating exactly what it was I wanted to do. I knew I had all the pieces of the puzzle but needed an outside perspective to help me focus and concentrate my efforts. Justine was extremely helpful: first emphasizing the need to pare down my offerings (even though I can do something doesn’t mean that I have to), as well as the need to bring everything under one umbrella so that prospective clients can get the full picture. I now feel fully equipped to create a new positioning statement and start networking with a clear message. Working with Justine gave me the clarity to move forward confidently and effectively."

—Sarah Jones, artist and art director

“My time working with Justine was invaluable and helped me get to the great place I am now in my creative career. Helping me identify my niche in educational and non-profit clients made it so much easier to focus on where I wanted to look for a job. When I saw the posting for my dream position, I was confident from the very start that I would be hired. I just accepted the job and can’t wait to get started. Thank you, Justine!”

—Karen Klinedinst, Designer and artist

“Working with Justine has allowed me to make monumental changes in my business that I have been wanting to make and never felt I had the time or strategies to make happen on my own. She totally “got” me and geared my sessions toward the particular struggles I needed to address (short-term and long-term). She helped me in so many ways, from soul searching to what I really want out of my business to figuring out how to deal with day-to-day business issues that came up. I am now working with the type of clients I want to work with and have improved my time management to be more productive and less overwhelmed. I am moving my business into a direction I feel so excited about and know I would not have been able to make these transitions without Justine.”

—Jodi Kostelnik, Hello Neighbor Designs

“Participating in Justine's group program has given me clarity and a sense of direction with the addition of practical tips which I can always fall back on whenever I need to refine my direction again or when taking next steps in my business. Before this program, I felt frustrated about not being able to find a clear direction and was stuck in the process of taking my business to the next level. This program has helped me narrow down my special gift, who my ideal client is and the confidence in marketing this.  I’ve come away from this course with an ability to communicate clearer and plan my next steps in order to build the business and life I aspire to. I know I will go back to Justine in the future for extra coaching to help me with future challenges.”

—Katrien Riks, Art Direction and Branding Specialist, Amsterdam

“What a huge relief to connect so many dots and get a firm grip on my own value and strategy! It’s hard to admit this, but before I met Justine I was… lost. I beat myself up for lack of focus. But now I can more confidently answer “What do you do?” without stress or ending the conversation. The clarity I’ve achieved priceless, as is Justine’s program’s structure for my further betterment. I’m refreshed and motivated to think like a creative solopreneur about my business and my marketing.”

—Bruce Colthart, Owner, Designer, Brander, Bruce Colthart Creative LLC

“My experience working with Justine was absolutely excellent! I'm a copywriter who'd become reluctant to even apply for freelance opportunities due to embarrassment over an outdated website and several less-than-recent writing samples. In our bonus 45-minute one-on-one session, Justine provided a clear, elegant solution to this problem and an immediate path forward, so I now know what steps to take on my own. This has given me clarity and confidence, which I know will enable me to bring in new clients, more gigs, and an additional income!”

—Deborah Schull, CEO and Creative Director of Cultural Roadmapp

"Joining Justine's group program was an invaluable experience! Her insights and suggestions were always very inspiring on our group calls. All of the worksheets she crafted were incredibly succinct and results driven. Justine goes beyond typical brand positioning advice. She encourages a beneath the surface approach that simplifies and helps align your spirit and passion with your brand and work. Justine helped me get very clear on who my dream client is and how to most authentically and effectively market myself to them. I have redesigned my website and am incredibly excited about putting myself and my brand out into the world! Thank you Justine!"

—Margaret Gallagher, Creative Director + Designer, Studio Gately

“Justine’s group program was exactly what I was looking for. I am in the process of re-vamping my business and was feeling stuck with everything I had to do and consider. I had come to the realization that sitting back and waiting for clients to just roll in is NOT a business plan, duh.

As a result of working with Justine, I’m much clearer about the kind of clients I want to work with, am more confident in what my unique strengths are, and feel clearer about how to market myself (even as an introvert!).

The program was a great and affordable introduction to working with a coach, and Justine is very personable, organized, and has her *stuff* together. She’s generous with her time, very responsive, and honest about where you’re doing well and where you could put some more thought.  I’m so happy I decided to sign up. Thank you Justine!”

—Sarah Johnson, founder of Unstuck Creative

“In just a 90-minute consultation, Justine was able to quickly identify my unique abilities and frame them beautifully into words.  For years I could not see it myself, and feel very lucky to have met Justine as I started my new career path in New York City. I would recommend Justine to anyone who is looking for a way to stand out in the competitive creative marketplace and craft a compelling personal brand. Thank you, Justine.”

—Maria Savina, Interior Designer

“Six months ago, I was a bit scattered brain as most creatives are. I’d make whatever popped into my head without taking into consideration  my end goal or ideal client. Then I met Justine. Justine has been my cheerleader. She is always energetic, passionate, fun and focused. She asked questions regarding my career that I never thought about and through our session, she has taught me on how to focus on the work that will get me work. I’d like to say, she has cinderella-ed everything that promotes who I am as a creative. Thanks to her, I now have a more professional spin on my website, shop, and how I approach perspective clients.”

—Bernadette Sosa, illustrator

“I worked with Justine to build my foundation as an aspiring business owner. With her tremendous guidance, I learned how to develop a unique and memorable personal brand and talk about what I do with a focused clarity. Even though I always had a vision of what I hope to achieve through my work, she helped me to translate it into actionable steps in short and mid-term perspectives. These action steps laid out give me the clarity to relentlessly connect and share the services I offer and build a cadre of inspiring clients!”

—Dicle Uzunyayla, Architect and Designer, Singapore

“Justine’s coaching program gave me the boost that I needed! Before working with Justine, I was busy with work, but not attracting any new clients, and wasn’t sure where to focus my efforts. My website was also outdated and vague. Justine helped me gain the clarity, confidence, focus and tools I needed to move forward. I learned the importance of marketing and working ‘on’ my business, not just ‘in’ it. She helped me pull together my positioning and content for my new website (that recently launched!). Justine also helped me develop innovative ideas on how to market my business, and helped me identify what I want from my business moving forward. I gained a new-found enthusiasm for my business and I very quickly landed a new client, which more than paid for my investment in Justine. I’d highly recommend her!”

—Amy Gorrek, Creative Director & Founder of Studio AG

“Almost as soon as the group program started, I felt a subtle but real shift in my mindset and the phone didn’t stop ringing.”

—Jennifer Cox, Filmmaker

“Justine is a brilliant “creative whisperer”. Working with her as I switched paths and started my company, brought me clarity, confidence and most importantly, sanity. Her process is based on logical and actionable steps and her reassuring calm and fun demeanor gave me the confidence I needed. She was instrumental in helping me create a clear plan for building a successful business. And it doesn’t hurt that she has deep well of contacts to call on to help with the myriad of details in building one’s business. I have sent many grateful friends to her and two years in, she remains a valued and trusted counsel.”

—Alex Bates, Creative Director, founder, Flint & Kent

“Every creative solopreneur needs a Justine! After working with Justine I gained clarity regarding my brand, clarity on prospects I wanted to approach and was able to present a much stronger marketing and web presence. As a photographer who recently moved from a small market to NYC I found the prospect of re-establishing myself a bit daunting and quickly needed to readjust my focus. Justine made the transition easy and because of her help I am able to work with and approach very high level prospective clients with ease. As a direct result my income level has increased, I have new revenue sources that are in development and am completely back on track with marketing efforts. Aside from her stellar coaching abilities she is an overall wonderful person and delight to work with, I can not recommend her highly enough.”

—Julien McRoberts, photographer

“Working with Justine was one of the best decisions I've ever made. After experiencing a few wonderful and exciting career shifts, I got to a point where I didn't know how to get from where I currently was, to my dream of growing a creative services business with clients all over the world. Justine's no-nonsense coaching sessions was a real journey of self-discovery for me–she helped me to believe in the real value of my work, as well as my goal. She connects the dots, getting down to the nitty-gritty with tough love, but constantly saw my overall vision. Within months of completing my workshops with Justine, I've developed an increasing number of relationships with global clients like World Bank, United Nations, and multi-national startups in Europe and Africa. Thank you Justine, for helping me to shift my perspective of myself as a professional in order to live my dream of going global and doing what I love!”

—Khania Curtis, Founder and Creative Director, Hotworks

“Before working with Justine, I was focusing on attracting the wrong clients in my food photography business. Justine helped me stop getting caught up in the day-to day and start looking at my business like a CEO. We identified my strengths, who my clients are, and created a master plan to help me reach my goals. I love working with Justine because she keeps me on my toes and her enthusiasm, drive, and smarts made me want to work harder and smarter at my business every day!”

—Evi Abeler, food photographer

“Before working with Justine, we were targeting everyone, and lacked a clear identity. Through her clear, concise advice, and light but professional style, Justine helped us gain clarity around how we’re different, what we offer, and who our ideal clients are. Justine taught us a lot about launching a creative business, and through her process, gained the strategy, tools, and confidence to make it happen. Justine was a consistent voice reminding us that we can do it and to not over think the micro-details, instead focusing on the strategy of how to get our ideal clients. We always looked forward to meeting with her because she would inject enthusiasm and clarity just when we needed it. Thanks to Justine, we now have tools that we will use and re-use as we continue this exciting path.”

—Andrea Koronkiewicz and Orlann Capazorio

“Justine has helped me turn 25 years of professional experience inside PR agencies into a fresh new brand of my own. The money I spent on Justine was one of the best investment I have ever made. As a result of our work together, I know who my ideal clients are; I am comfortable holding out for them; and I have the confidence to ask for - and command - the fees that I deserve.”

—Nancy Weltchek, Weltchek Writes

“My experience working with Justine Clay was amazing! Having worked with other coaches who end up being "therapists" or "guidance counselors", Justine was a partner. She got involved in the work- helping me to curate my collection, write and rewrite my statements, plan the design, layout and content for my website all in 1 VIP day! I felt that she was more than a coach but rather a business partner. My only regret is that I didn't work with her sooner!”

—Alyssa Peek, photographer and artist

“I had a wonderful time working with Justine. With her guidance, I was able to make some fundamental changes in my work, as well as personal life. She understood right away who I am and what I needed to move forward and grow as a person and business. She helped me be more confident, to not be afraid of big changes, and to stay positive at all times. Together we figured out my business niche, developed a concise mission statement and came up with a new company name and website, which will launch in December. Due to Justine's support I was able to transform from a freelancer to an actual business. Signing up for her coaching services was certainly one of the best investments I made in 2015."

—Steffi Sauer, founder of Gutes Design Studio

“Justine is an amazingly valuable resource to the creative community. She provides laser sharp insights and spot on knowledge of the creative world, and is uniquely skilled at working with creative people one-on-one to help navigate your professional journey. I highly recommend Justine and Pitch Perfect to anyone who is at a cross roads and figuring out the next chapter of their career. In clear, actionable steps, she will help guide you to uncover what it is that you truly want in your career, and how to achieve it. Justine is not only incredibly wise and perceptive, she is also a genuinely wonderful person who creates a "safe space" to discuss your life and career choices.”

—Stacey Lieberman, Creative Director, SpotCo.

“After 18 years of art directing, I realized I needed to define myself and learn how to talk about my specific strengths and experiences when seeking clients and jobs. Working with Justine gave me the clear insight I needed to effectively edit my skills and really narrow in on the things that make me, me. It was truly a valuable experience that ultimately led me to a dream job. Thank you!!”

—Amy Demas, Creative Director

“I booked a free 30-minute call with Justine and received a tremendous amount of value from my short time with her. She helped me gain clarity about my business and helped me create a positioning statement that appeals to my ideal buyers. I encourage anyone who’s struggling within their creative careers, or are on the fence about the next steps to in their business to sign up for a free 30-minute phone session with Justine. I highly recommend her.”

—Joshua Matthews, Web & Mobile Design Consultant

“Working with Justine gave us the clarity, purposeful direction and confidence we needed to push our creative agency to further realms of success! Before meeting Justine, we had difficulty finding time and focus for moving our marketing strategy forward since we were committed to our existing clients and the demands of running a brand new partnership. Now, we have a dedicated marketing strategy that fits wonderfully into our packed schedule, and we have already received new clients in addition to gaining new skills and confidence. Justine is simply the best!”

—Andre & Sarah, co-founders, Kind Aesthetic

"I had the fortunate opportunity to work with Justine at a point in my business in which I needed a re-invention. As I sought to both define and refine my next professional move, she systematically helped me to assess my strengths and opportunities. Together we designed a strategic marketing approach for my business, which in combination with her compassionate and supportive coaching style, enabled me to move forward with a heightened sense of confidence. I’ve come to consider Justine a trusted advisor especially in my field of marketing consulting & copywriting. I’d recommend her highly to anyone looking for that very rare combination of professional competence and sheer compassion for helping others!”

—Lori Hill, Marketing Consultant

“Justine's guidance and encouragement were invaluable in helping me clarify the unique value that I offer and increasing my confidence in marketing my services. Her distinct perspective was a major asset as I developed the core messages and content that were critical to launching an improved website. Before working with Justine, I took on any project; now I am able to focus on those that offer the greatest benefit to both me and my clients.”

—Lydia Hooper, designer and creative consultant

“I contacted Justine when I was at a transitional moment in my career. After 6 years as the founder and creative director of a fashion site, I sold it and began looking for new opportunities. My challenge was that although I had many skills, I wasn't sure how to put them together in a way to market myself to others. At that point, I really wanted someone to say ‘you would be good in X position, let's re-write your resume for that.’ That is not what she did at all! Instead, Justine gave me a series of assignments that really helped bring clarity around what I was authentically interested in and even allowed me to see some talents I took for granted. In the end, I had a clear vision of the direction I wanted to pursue and a confidence that I believe helped me get the work I'm doing (and really love) now. Justine's personality is very warm and down-to-earth and she understands the needs of professional creatives in today's marketplace. I highly recommend her.”

—Katya Moorman, Creative Consultant and Image Maker at Katya Moorman

“I came across Justine in a most unusual way and at the time feeling that a big shift was about to happen in my business. I hadn’t thought about a coach before and decided to reach out. To my delight, I found her to be instantly tuned in to what I needed and how to get there. I took the leap of faith and started working with her to develop my brand into something I’ve been wanting to do for years. With our sessions and her homework, yes homework, I was able to apply the knowledge that she shared along with her creative guidance into more than I ever expected. She pushed me beyond my comfort zone, through my resistance, and showed me a unique approach that has reshaped not only the look of my business but the content and message as well. I could NOT have done it without her! Justine really knows her stuff and equally as important conveys that knowledge in a personal and supportive way. This was my first experience working with a coach and I can say it’s definitely worth it and I miss her already! Thank you so much!!

—Marilyn Ballard, founder of MB reps

“Change. That word best describes what Justine has done for me. I started working with her when I had the merest glimmer of an idea of what I wanted to do and she helped me to clarify and build that idea into something real that has transformed me. She is smart, well-connected and energetic. She is the magic tonic that makes things happen.”

—Linda Kocur, founder of Miss Boxwood Paper Goods

“Justine is a joy to work with. She is very good at simplifying, focusing and strategizing.  She has sharp vision from many angles, great ideas, and a wealth of knowledge and connections. She has very good intuition, and has guided my work and process in a much better direction for me. She is savvy, elegant, direct and generous. I highly recommend her, and do so to my friends.”

—Christina Sun, Illustrator