Tag Archives: website

Is your vague message and presentation costing you clients?

In my days as an agent for art directors, copywriters, graphic designers and illustrators, I would get a lead on a new project and get to work calling in portfolios (I know, old school!) from all great independent creative talent I worked with. Some portfolios came in great shape, ready to go and a win the job, while others didn’t do justice to the creative mind and hand behind it. I’d been in the offices of creative directors who were…

Read More

Are you ready for a brand re-fresh?

How do you feel about your branding? Does it feel like the best possible reflection of who you are, what you do and why, and how your ideal clients benefit from working with you?  Or does it feel a little all over the place, and not as effective as it could be? Branding is a term that gets thrown around a lot, and can feel overwhelming, so let’s break it down. Branding is NOT: A logo, color palette, new website,…

Read More