Tag Archives: pricing for graphic designers

Value-based pricing: 5 Steps for branding and design pros

As a business coach for creative business owners, I can honestly say most clients entering my practice aren’t charging enough. Not nearly enough. And I understand why. I remember a pricing conversation in my days as an agent for independent creatives with a prospective client that I’m sure will sound familiar. The prospect was a large national brand looking for an estimate for tagline development. When I quoted the fee, the woman on the end of the phone practically fell…

Read More