Tag Archives: pricing creativity

3 ways freelancers can break free of the hourly rate pricing model

One of the biggest challenges creatives share with me is knowing how much to charge for their services. Can you relate? If you can, you’re not alone. Pricing something as subjective as creativity can feel like a confounding riddle at best and an impossible task at worst. Throw in limiting beliefs, scarcity thinking, and discomfort talking about money, and you’ve got a holy mess on your hands. Is it any wonder pricing remains an issue for so many? So, you…

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Value-based pricing: 5 Steps for branding and design pros

As a business coach for creative business owners, I can honestly say most clients entering my practice aren’t charging enough. Not nearly enough. And I understand why. I remember a pricing conversation in my days as an agent for independent creatives with a prospective client that I’m sure will sound familiar. The prospect was a large national brand looking for an estimate for tagline development. When I quoted the fee, the woman on the end of the phone practically fell…

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