Tag Archives: how to create a magnetic brand

3 powerful reasons to write your brand story

The other day I watched a Baby Tylenol commercial that moved me to tears (I know, I’m a pretty easy target!). You see, the ad’s hero was a baby with an ear infection and while his mum tried everything to comfort her little one, the only thing that finally brought everyone some relief was Baby Tylenol. Now who do you think has a baby who recently had an ear infection? That’s right, me! Those clever ad people know that if…

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How to craft a compelling brand story (even if you’re not a good writer!)

  Can I get something off my chest?  Bios are boring.  Really, what could be more snooze-inducing than a list of positions, college degrees and awards that many other people in your field likely share? If you have a bio on your website right now, don’t despair. I’m going to share one of the BEST tools you can connect and build a rapport with your ideal prospects. Ditch the bio and share your brand story instead. “But I can’t write”,…

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