Tag Archives: creative entrepreneur

3 Ways Creative Freelancers and Entrepreneurs Can Get New Clients

Whenever one of our kids complains about how unfair life is, my husband invokes one of his blues music heroes, Buddy Guy “If you don’t think you’ve got the blues, just keep living.”    Booms and busts, bubbles and recessions, medical advancements and pandemics – if you’re lucky to be in this game long enough, you’re going to have to contend with the blues!   I’ve personally navigated 3 recessions as a business owner (2001, 2008, and 2020). Is it fun?…

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10 biz lessons I learned from throwing a birthday brunch

This past weekend I celebrated my birthday with brunch at our home. The brilliant idea to throw a party after way too long (thanks, Covid) occurred to me during a rare kid-free breakfast with my husband in a lively local coffee shop. Buoyed by caffeine, pastries, and the joy I’ve always felt about birthdays, I put together a guest list and had the Paperless Post sent by the end of the day. No going back now, it was on the…

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Upgrade your finances!: 1 book 📖, 1 tool 🔧, + 1 action ⚡

I was 8 months pregnant and at a 3-day money mindset retreat in Fort Lauderdale, FL. It was cheesy and ever so slightly culty, but that’s how much I wanted to make some serious headway in my financial life. I’d entertain and try almost anything! That was more than 10 years ago and, while I still believe there’s a place for visioning where you want to be in 5 years, I’m happy to say my financial life is based on…

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What would this look like if it were easy?

Have you ever seen a client, family member, or friend make heavy weather out of something and wonder why on earth they’re making things so darn complicated? I mean, from where you’re sitting, things look pretty straightforward! Now, let me ask you this. Have you been that person?   I know I have!  For me, making things more complicated than they need to be manifests in a few ways. It often presents as a sense of urgency (entirely of my own…

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Should you still be marketing during a crisis? (and other burning questions)

At the beginning of this month – aka lifetime ago – March’s content calendar theme was sales.  It’s a topic I love to talk about (because I know so many people feel weird about it….so much opportunity for transformation!).  But as the news worsened, I felt a blog about sales would be tone deaf, so I wrote a post on staying positive during uncertain times. But just as the crisis shifts every day, so does my instinct about the support…

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Suffered enough summer slumps? How to make this your last!

I was at a BBQ the other day when the host, a wonderful woman who’s the same age as me, jokingly said, “Oh, it’s all just downhill for us now.” She was talking to the wrong person! (The person who, by the way, had her second baby at 44 years old). “Not me!” I said. “I’ve decided I’m peaking, and things are just getting better from here on in.” She laughed and agreed that was a much better plan. Have…

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Big leaps are scary: 3 ways to overcome the fear ALL entrepreneurs face

Do you remember the moment you decided to go out on your own? I do. And it was terrifying. I was 35 years old, in a relationship that, instead of heading towards marriage and babies, was in its final death-spiral and coming to the realization that I’d gone as far as I could in my job as a creative rep. I was settling for a small life that I didn’t want and knew I had to do something drastic; to…

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Why clients aren’t buying your high-priced services + what to do about it (hint: it’s not lowering your prices!)

Do you remember the days when clients paid top-dollar for branding and design services? I do! Wasn’t it great? We all knew the rules of engagement and it was simply a matter of connecting the right client with the qualified creative professional or team and boom. Problem solved. But things have changed, right? With new technologies developing at a dizzying rate and clients having options that are faster and cheaper than ever before, the new landscape can feel confounding, challenging,…

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Are you ready for a new chapter, but don’t know where to start?

I’ve always loved September.  There’s a new energy in the air and everything feels creative and active after the more mellow days of summer. But with that new energy comes a call to take action.  A call to stop ignoring the things you hoped might get better (or magically go away), to finally get that big idea out of your head and into the world, or start a new chapter in your life or business I know I’m feeling that…

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How to get new clients: the short + long game

If you’re in business, there’s always one thing that’s top of mind: Whether you’re starting out and need to get your first few clients, or are re-positioning your existing business to attract higher-quality, better paying clients, the goal of keeping your pipeline full is always the same. So, how do you find and keep great clients? After 15+ years getting new clients as a rep for independent creative professionals, and 7 years building my coaching practice, I’ve learned that business…

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