Tag Archives: creative business

The secret to turning your vision into reality

If you’re reading this blog post, I’m pretty sure it’s because you have a vision.  Your vision is what makes you stand out from the crowd, it’s the vehicle through which you make an impact in the world. It’s what made you venture out into the great unknown that is entrepreneurship or freelancing But as it turns out, having a vision is the easy part.  Turning it into a reality is what separates the success stories from the strugglers. Now,…

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The reason goal-setting doesn’t work [and how to fix it]

We all know we need to set goals and plan, right? Yet when I ask a group of creatives how many of them set goals, revisit them regularly, and take consistent action towards them not many hands go up. Now there’s no judgement here; I’ve tried all manner of goal setting exercises, and I know how easy it is to fall off the wagon, despite my best intentions.  And then I learned why; goal setting, out of the context of…

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How to get new clients: the short + long game

If you’re in business, there’s always one thing that’s top of mind: Whether you’re starting out and need to get your first few clients, or are re-positioning your existing business to attract higher-quality, better paying clients, the goal of keeping your pipeline full is always the same. So, how do you find and keep great clients? After 15+ years getting new clients as a rep for independent creative professionals, and 7 years building my coaching practice, I’ve learned that business…

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4 ways to create opportunities that generate new business

One of the biggest myths that exists in the creative industry is: If the work is good enough it will speak for itself As nice as sounds, that line of thinking has stopped many a profitable creative career or business in its tracks. Of course, I get the appeal of being “discovered”, but the reality is, if you want to work with great clients, make great money, and create a positive impact (you do, right?), you need to intentionally create…

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How to focus and start getting the results you want NOW

On a freezing cold evening in the week between Christmas and the New Year, I was getting ready to drive into the city to a networking event. I had a rotten cold and I was having to dig deep to muster up the will to leave my cozy house and venture out into the night. What would give me a dose of inspiration and motivation, I thought. I grabbed my iPad and, based upon YouTube’s top suggestion for me, clicked…

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