Tag Archives: creative business

“Who the hell do you think you are?” How to beat imposter syndrome and up your business game

I recently had a huge realization about the clients I LOVE working with. They’re smart, view me as a thought-partner rather than teacher, know what they want and are willing to go after it, and challenge me to show up and do my best co-creative work with them. Some of them have PhD’s and MBA’s (letters I do not have after my name) and have, between you and me, always intimidated me a little. It’s only recently, having successfully coached…

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How to master your emotional game

In a world that idolizes entrepreneurship you can be forgiven for thinking there’s something wrong if you’re not feeling inspired and in full-on hustle mode 24/7.  The truth is, being a business owner or independent creative is hard and full of ups and downs: without daily interaction it’s easy to feel isolated you’re often working in a vacuum, unsure if this idea you’re pouring your heart and soul into is even any good you’re out there on the leading edge…

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Are you at a crossroads in your creative business or career?

Have you ever woken in the middle of the night gripped with fear because you don’t see a future for your creative career or business? If you’re feeling anything other than a Zen-like calm right now, you’re not alone. You’re definitely not alone. But your fear IS misplaced. While it’s completely normal for our minds to convince us that the constraints we see before us are a path to certain unavoidable doom, it’s nothing but a cheap trick.  And once…

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How to find your business game-changer (and pull it off)

I can still remember the exact moment I decided to start a coaching business.  It was 2008 and, like many creative businesses, my talent management agency Plum Creative was hit hard by the recession. Barring a miraculous economic turnaround, my days were numbered.  It was a pretty crappy feeling! Thankfully, I was a part of a wonderful accountability group (which included a book keeper, an IT specialist, and a magazine sales person; no creatives) and it was during one of…

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The reason clients aren’t buying what you’re selling (and what to do about it)

Have you ever wondered how some businesses or brands just seem to have their finger on the pulse, perfectly anticipating what their clients want and need? What gives? What secret do they know that you don’t? They know that the secret to building a thriving, relevant business is understanding who their target customers are, and building a message, product, and experience to meet their unique needs. More specifically, they know what problems their ideal clients think they have, and they know…

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How to work less and make more

Having worked with creative business owners and freelancers for more than 15 years, I’ve learned that the path to entrepreneurship is rarely straight.  Many of us (myself included) fell into entrepreneurship and never went back; some were pushed via a layoff, and a scant few knew entrepreneurship was for them and had a plan. Is it any wonder the holy grail of entrepreneurship, the freedom to choose whom you work for, when, and for how much, feels like a pipe…

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The secret to turning your vision into reality

If you’re reading this blog post, I’m pretty sure it’s because you have a vision.  Your vision is what makes you stand out from the crowd, it’s the vehicle through which you make an impact in the world. It’s what made you venture out into the great unknown that is entrepreneurship or freelancing But as it turns out, having a vision is the easy part.  Turning it into a reality is what separates the success stories from the strugglers. Now,…

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The reason goal-setting doesn’t work [and how to fix it]

We all know we need to set goals and plan, right? Yet when I ask a group of creatives how many of them set goals, revisit them regularly, and take consistent action towards them not many hands go up. Now there’s no judgement here; I’ve tried all manner of goal setting exercises, and I know how easy it is to fall off the wagon, despite my best intentions.  And then I learned why; goal setting, out of the context of…

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How to get new clients: the short + long game

If you’re in business, there’s always one thing that’s top of mind: Whether you’re starting out and need to get your first few clients, or are re-positioning your existing business to attract higher-quality, better paying clients, the goal of keeping your pipeline full is always the same. So, how do you find and keep great clients? After 15+ years getting new clients as a rep for independent creative professionals, and 7 years building my coaching practice, I’ve learned that business…

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4 ways to create opportunities that generate new business

One of the biggest myths that exists in the creative industry is: If the work is good enough it will speak for itself As nice as sounds, that line of thinking has stopped many a profitable creative career or business in its tracks. Of course, I get the appeal of being “discovered”, but the reality is, if you want to work with great clients, make great money, and create a positive impact (you do, right?), you need to intentionally create…

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