Tag Archives: creative business pricing

The 3 things all creatives need to know before raising their rates

Perhaps you have some great clients who agree to your fees, respect your time, and love the results you deliver (we love those ones!). Or, maybe you have clients you love, but can’t really afford you and consistently push back against your rates (that one’s a bit tougher). And you probably have had the awful clients that nickel and dime you, torture you every step of the way, and are never happy (I give you full permission to let those…

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Value-based pricing: 5 Steps for branding and design pros

As a business coach for creative business owners, I can honestly say most clients entering my practice aren’t charging enough. Not nearly enough. And I understand why. I remember a pricing conversation in my days as an agent for independent creatives with a prospective client that I’m sure will sound familiar. The prospect was a large national brand looking for an estimate for tagline development. When I quoted the fee, the woman on the end of the phone practically fell…

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