Have you ever had a project or client relationship careen off the tracks through no discernible fault of your own, leaving you feeling hurt, confused, and doubting yourself? I know I have. What I’ve learned from it all is relationships or projects only go sideways when an expectation goes unmet. That’s it! And guess what – boundaries are a great way to communicate and establish expectations – ensuring everyone knows where they stand, what’s expected of them, and how to…
Ever since I had kids, I’ve found myself saying one of the following way too much: Hurry up I don’t have time I’m too busy Let’s go!!!! Sounds fun, right? Always feeling like you’re running against a clock isn’t fun. Projecting that onto little people feels even worse. And being the personal development junkie that I am, I started reading up on time to see if I couldn’t get to the bottom of how it works, and more importantly, how…
Have you ever wondered how some businesses or brands just seem to have their finger on the pulse, perfectly anticipating what their clients want and need? What gives? What secret do they know that you don’t? They know that the secret to building a thriving, relevant business is understanding who their target customers are, and building a message, product, and experience to meet their unique needs. More specifically, they know what problems their ideal clients think they have, and they know…
Having worked with creative business owners and freelancers for more than 15 years, I’ve learned that the path to entrepreneurship is rarely straight. Many of us (myself included) fell into entrepreneurship and never went back; some were pushed via a layoff, and a scant few knew entrepreneurship was for them and had a plan. Is it any wonder the holy grail of entrepreneurship, the freedom to choose whom you work for, when, and for how much, feels like a pipe…
If you’re reading this blog post, I’m pretty sure it’s because you have a vision. Your vision is what makes you stand out from the crowd, it’s the vehicle through which you make an impact in the world. It’s what made you venture out into the great unknown that is entrepreneurship or freelancing But as it turns out, having a vision is the easy part. Turning it into a reality is what separates the success stories from the strugglers. Now,…
Whether you’ve been working for yourself for years, or are just transitioning into freelancing or starting your own business, one of the biggest challenges creative entrepreneurs tell me they face is dealing fluctuations in work and income. One month you’re flush, the next you’re anxiously wondering where the next project is coming from. And so the cycle continues. Wouldn’t it be great if there were a way to manage work and income flow, allowing you to channel your focus and…
How do you feel about marketing? Do you love it? Do you hate it? Are you open to it, but have no idea where to start? Maybe you were taught that cold-calling and pounding the pavement were only ways to get new gigs. Or perhaps you see others successfully using tools such as social media, but feel intimidated by what you don’t know. You may already be marketing yourself, but want to build out your strategy. No matter where…
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