Tag Archives: copy writer

3 powerful reasons to write your brand story

The other day I watched a Baby Tylenol commercial that moved me to tears (I know, I’m a pretty easy target!). You see, the ad’s hero was a baby with an ear infection and while his mum tried everything to comfort her little one, the only thing that finally brought everyone some relief was Baby Tylenol. Now who do you think has a baby who recently had an ear infection? That’s right, me! Those clever ad people know that if…

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