Tag Archives: business strategies

Are you constantly hustling for new clients? It’s time to stop the madness!

As a business coach and service-based business owner myself, I’ve noticed there’s a common challenge many of experience at some point and that is: The never-ending hustle for new clients Been there? Yep, me too! You get a new client, celebrate for about a nano-second (because entrepreneurs are notorious for blowing right by our accomplishments so we may better focus on our shortcomings!) and immediately return to that familiar loop in our heads: “Where’s my next client coming from?” 😬…

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Feeling paralyzed? This is the PERFECT time to get unstuck!

Are you feeling stuck in your creative business or career?  Things aren’t working as well as you want them to, but you’re damned if you know what to do about it. You’re stuck in a cycle of trying something (anything!) to turn things around, but slipping back into a state of paralysis because you nothing seems to work. Take a breath. We’ve all been there, and it sucks. But I promise, no matter how stuck you feel, things are always…

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How to balance creativity with profitability

Being a creative-leaning, empathic type, I used to think money didn’t matter; that being happy and fulfilled were more important than everything else.  And I was half-right! Being happy and fulfilled IS the most important thing in life, but that’s pretty-hard to achieve without making enough (and then some) money. What a predicament. So, for years, I focused on doing what my heart led me to do. Which luckily did make me enough money to support my immediate needs (though…

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How to work less and make more

Having worked with creative business owners and freelancers for more than 15 years, I’ve learned that the path to entrepreneurship is rarely straight.  Many of us (myself included) fell into entrepreneurship and never went back; some were pushed via a layoff, and a scant few knew entrepreneurship was for them and had a plan. Is it any wonder the holy grail of entrepreneurship, the freedom to choose whom you work for, when, and for how much, feels like a pipe…

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4 ways to create opportunities that generate new business

One of the biggest myths that exists in the creative industry is: If the work is good enough it will speak for itself As nice as sounds, that line of thinking has stopped many a profitable creative career or business in its tracks. Of course, I get the appeal of being “discovered”, but the reality is, if you want to work with great clients, make great money, and create a positive impact (you do, right?), you need to intentionally create…

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