Tag Archives: brand

How to craft a compelling brand story (even if you’re not a good writer!)

  Can I get something off my chest?  Bios are boring.  Really, what could be more snooze-inducing than a list of positions, college degrees and awards that many other people in your field likely share? If you have a bio on your website right now, don’t despair. I’m going to share one of the BEST tools you can connect and build a rapport with your ideal prospects. Ditch the bio and share your brand story instead. “But I can’t write”,…

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