Tag Archives: brand story

How to craft a compelling brand story (even if you’re not a good writer!)

  Can I get something off my chest?  Bios are boring.  Really, what could be more snooze-inducing than a list of positions, college degrees and awards that many other people in your field likely share? If you have a bio on your website right now, don’t despair. I’m going to share one of the BEST tools you can connect and build a rapport with your ideal prospects. Ditch the bio and share your brand story instead. “But I can’t write”,…

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The fastest way to establish connection with your ideal clients

I LOVE meeting new creative professionals and business owners; it’s one of the main reasons I do live presentations and workshops.  Each and every person I speak with is passionate, unique and motivated to use their skills to create a positive impact. So why do so many freelancers and creative business owners struggle? Because the world doesn’t know what you do, why you do it, how it benefits them, and what they need to do to work with you.  It’s…

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