Tag Archives: art director

What successful creatives know and do differently

Over the course of a 20-year career working with creative professionals and business owners, I’ve learned there are two things you gorgeous people absolutely need to feel fulfilled and successful: Doing work that has meaning, with clients who share your values and pay what you’re worth Building a business or career that supports the life you want for yourself and your family Does that sound about right? I’ve yet to meet a creative who doesn’t want these things, but I’ve…

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3 powerful reasons to write your brand story

The other day I watched a Baby Tylenol commercial that moved me to tears (I know, I’m a pretty easy target!). You see, the ad’s hero was a baby with an ear infection and while his mum tried everything to comfort her little one, the only thing that finally brought everyone some relief was Baby Tylenol. Now who do you think has a baby who recently had an ear infection? That’s right, me! Those clever ad people know that if…

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How to use the power of intention to get the results you want

When I was an agent for independent creatives, my job was to find great projects, write and negotiate proposals, and facilitate the project from beginning to end ensuring the creative and client felt heard, supported and delighted with the outcome. Simple right? I won’t claim every project was a raging success, but I will say my 15+ year career was characterized by WAY more, happy, repeat clients, than unsatisfied one-offs. While there were lots of factors at play – from…

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The Creative Professional’s Guide to Marketing – part 1

How do you feel about marketing?  Do you love it? Do you hate it?  Are you open to it, but have no idea where to start? Maybe you were taught that cold-calling and pounding the pavement were only ways to get new gigs. Or perhaps you see others successfully using tools such as social media, but feel intimidated by what you don’t know.  You may already be marketing yourself, but want to build out your strategy.   No matter where…

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