Category Archives: Values

Value-based pricing: 5 Steps for branding and design pros

As a business coach for creative business owners, I can honestly say most clients entering my practice aren’t charging enough. Not nearly enough. And I understand why. I remember a pricing conversation in my days as an agent for independent creatives with a prospective client that I’m sure will sound familiar. The prospect was a large national brand looking for an estimate for tagline development. When I quoted the fee, the woman on the end of the phone practically fell…

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Who (or what) are you committed to? [pivotal moment alert!]

There’s no sugar coating it – challenging times are confronting and confusing. In the midst of such times (ahem, 2020, I’m looking at you!), one could be forgiven for thinking they’re in a never-ending (and not very fun) game of dodge the curve ball. If you’ve done any of the following this year: cried with frustration, fear, and anger felt judgement, even hatred towards people who think differently from you future-tripped all the way to a doomsday scenario (or three)…

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Leaning into your values during times of crisis

Have you ever noticed how crisis can bring out the best or the worst in us?  Sometimes it galvanizes us into taking decisive action, we don’t over-think we just do. Maybe the outcome isn’t as polished as usual, but it works. We’re true to ourselves, able to show up fully and support others. And sometimes the opposite is true. We feel unsure of ourselves and freeze, act out, or just opt-out.  We don’t know where to start, so we put…

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