Category Archives: Pricing

Creative Freelance Services Guide: 5 Pricing Models

“How do I price my services?” As a business coach for creative freelancers and business owners, this is one of the most common questions I receive from folks who have hit a wall with their current pricing strategy and know that if they’re going to be more profitable and grow, something’s gotta change! Why Is It So Hard To Price Creativity Anyway? I understand this is such a ubiquitous problem. Pricing something as subjective as creativity is challenging for multiple…

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Upgrade your finances!: 1 book 📖, 1 tool 🔧, + 1 action ⚡

I was 8 months pregnant and at a 3-day money mindset retreat in Fort Lauderdale, FL. It was cheesy and ever so slightly culty, but that’s how much I wanted to make some serious headway in my financial life. I’d entertain and try almost anything! That was more than 10 years ago and, while I still believe there’s a place for visioning where you want to be in 5 years, I’m happy to say my financial life is based on…

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3 ways freelancers can break free of the hourly rate pricing model

One of the biggest challenges creatives share with me is knowing how much to charge for their services. Can you relate? If you can, you’re not alone. Pricing something as subjective as creativity can feel like a confounding riddle at best and an impossible task at worst. Throw in limiting beliefs, scarcity thinking, and discomfort talking about money, and you’ve got a holy mess on your hands. Is it any wonder pricing remains an issue for so many? So, you…

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The 3 things all creatives need to know before raising their rates

Perhaps you have some great clients who agree to your fees, respect your time, and love the results you deliver (we love those ones!). Or, maybe you have clients you love, but can’t really afford you and consistently push back against your rates (that one’s a bit tougher). And you probably have had the awful clients that nickel and dime you, torture you every step of the way, and are never happy (I give you full permission to let those…

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Value-based pricing: 5 Steps for branding and design pros

As a business coach for creative business owners, I can honestly say most clients entering my practice aren’t charging enough. Not nearly enough. And I understand why. I remember a pricing conversation in my days as an agent for independent creatives with a prospective client that I’m sure will sound familiar. The prospect was a large national brand looking for an estimate for tagline development. When I quoted the fee, the woman on the end of the phone practically fell…

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3 Steps to Raising Your Rates and Getting Paid What You’re Worth

  Are you: Working all hours and still not making the money you want? Working on small jobs with fast turnarounds and no budget? Confused about what to charge and how to command the fee you want? Don’t worry. You’re not alone. Most freelancers price too low and, as a result, feel resentful and burned out.  This is typically born of the belief that if we price low, we’ll get more clients. But believe me, being the cheapest option is…

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Are you charging enough?

by Justine Clay   I’ve noticed that creative freelancers and entrepreneurs have a tendency, at least in the beginning, to target other small creative businesses as clients. Their reasons are usually that (a) they relate to them (b) they get excited about the launch of a new business (c) there is more perceived freedom in these projects.  I say ‘perceived’ because the opposite is often true.  While wonderful people, small business owners tend to be emotionally attached to their business…

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