Category Archives: Business Growth Strategies

10 biz lessons I learned from throwing a birthday brunch

This past weekend I celebrated my birthday with brunch at our home. The brilliant idea to throw a party after way too long (thanks, Covid) occurred to me during a rare kid-free breakfast with my husband in a lively local coffee shop. Buoyed by caffeine, pastries, and the joy I’ve always felt about birthdays, I put together a guest list and had the Paperless Post sent by the end of the day. No going back now, it was on the…

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Finding your way out of the business wilderness

We’ve all been there – the unbearable space between where you are and where you want to be in your business.  Perhaps the current version of your business feels too small, safe, and limiting. Maybe you’ve outgrown your clients, revenue, and business model. Maybe you’re not even sure what your business model is (hey, there’s no shame in this game, most of us start with the default model!).  You know there’s a next chapter waiting to be written – something…

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The crap holding you back from your life’s work (and how to move forward)

Hands up if you ever get caught up in the weeds of your business. 🙌  From sending invoices and managing your calendar to messing around in the back end of your website, there are countless opportunities for us to work IN our business rather than ON our business. Now, tell me this: how’s that working out for you, your positioning as an expert in your industry, and your bottom line? Are you working the hours you want to work, with…

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Is AI freaking you out?

Can we all agree that the last few years have been a little extra? From pandemics, recessions, and social unrest, to the explosion of AI, we’re operating in a time of extreme and fast-moving change. Change, especially the unexpected and fast-moving kind, can tap into our feelings of vulnerability and insecurity (of which there are already plenty in entrepreneurship, thank you very much!).  Even if you’ve gotten pretty good at rolling with the punches over the past few years, it’s…

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How to ask for what you want and need

How many GREAT things do you think would flow into your life if you simply asked for them? I mean, explicitly asked.  Maybe you would get: The support you need A raise or promotion A game-changing opportunity  Better projects The time you need to create and deliver an outstanding result More respect Now, consider what happens when you don’t ask for what you want and need:  Doing everything yourself  Feeling undervalued  Being busy, busy, busy Burnout Resentment As a recovering…

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Thinking big is the easy part

As an entrepreneur you’ve most likely been advised to think big, go big or go home, or set BHAG’s, aka Big Audacious Hairy Goals (that one always sounds a bit gross to me!). I’m as guilty as the next person of falling for the allure of a big audacious goal. After all, outrageous goals, big ideas, and splashy action just sounds sexy and entrepreneurial, don’t they?  Consistent action and incremental progress don’t have quite the same ring to them. And…

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What ALL creative visionaries need to succeed (hint: it’s NOT great ideas!)

Have you ever felt like building a profitable and purposeful creative business is a lonely, uphill struggle? I know I have. I’ve also known the joy of feeling fully seen, heard, and supported by peers, professionals, and community members as I navigate uncharted (and often scary) professional and personal territory. We ALL need people who – unencumbered by the personal baggage and demons we carry – are able to see our vision and are willing to hold space for it…

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Business and life lessons from the roller rink

If you’ve been hanging out with me for a while, you’ll know I can pretty much tie any life experience to entrepreneurship. And this post is no different. 😂 This one was fun to write because it has ALL the elements of a messy human experience: ego, growth mindset, grit, and resilience. The (literal) vehicle for this experience?  Roller skates! It all started a couple of months ago when I COVID-purchased (aka impulse bought in an attempt to reduce stress…

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The 3 things all creatives need to know before raising their rates

Perhaps you have some great clients who agree to your fees, respect your time, and love the results you deliver (we love those ones!). Or, maybe you have clients you love, but can’t really afford you and consistently push back against your rates (that one’s a bit tougher). And you probably have had the awful clients that nickel and dime you, torture you every step of the way, and are never happy (I give you full permission to let those…

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Value-based pricing: 5 Steps for branding and design pros

As a business coach for creative business owners, I can honestly say most clients entering my practice aren’t charging enough. Not nearly enough. And I understand why. I remember a pricing conversation in my days as an agent for independent creatives with a prospective client that I’m sure will sound familiar. The prospect was a large national brand looking for an estimate for tagline development. When I quoted the fee, the woman on the end of the phone practically fell…

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