Category Archives: Business Growth Strategies

5 ways to communicate the value of what you do (and why you’re worth the big bucks)

As a business coach for creative business owners, I can honestly say most clients entering my practice aren’t charging enough. Not nearly enough. And I understand why. I remember a pricing conversation in my days as an agent for independent creatives with a prospective client that I’m sure will sound familiar. The prospect was a large national brand looking for an estimate for tagline development. When I quoted the fee, the woman on the end of the phone practically fell…

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Are you REALLY willing to stand out from the crowd?

Have you ever thought to yourself Now, these are my people?  Do you remember the warm and fuzzy feeling that came from being seen, understood, and connected? Now think about what made you similar to those people and what made you different.  I’m willing to bet that even if your life experiences were very different, what connected you was remarkably similar. Am I right? For example, in the 10 years I’ve been a business coach for creative entrepreneurs, I’ve learned…

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What do your clients need from you RIGHT NOW?

It’s nearly July, and boy, what a different summer this one’s shaping up to be. As we peek our heads out of our bunkers and businesses tentatively open their physical doors, we find ourselves, once again, in new and uncharted territory.  Not quite open but not fully closed either. As consumers, we might be questioning the wisdom of a choice to eat in a restaurant, get a haircut, visit the dentist, or (gasp) get on a plane.  And as entrepreneurs…

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Your business won’t grow unless you do this

When I moved to NYC from London in 1996, I considered myself to be pretty worldly. After all, I had just spent the last 8 years living in a still-very-dodgy East London area.  How much tougher could New York be? I quickly realized that the culture in NYC was very different and I was out of my depth.  This became painfully clear in my first real job working at a small creative representation agency.  It was a completely new industry…

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