Category Archives: Business development

How to start (and finish) a big creative project

What creative ideas, projects, or initiatives are you hatching right now?  Why do I ask? Oh, because if you’re a creative freelancer or business owner, I know you’ve got a thing or two (or twelve!) rolling around in your head. Tell me I’m wrong! So, how’s it going? If your answer is a mixed bag of excitement, excuses, and self-doubt you’re in good company (ask me how I know! ). One of the big ideas I’ve been kicking around/down the…

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The best business plan for creative entrepreneurs and agencies

If she could have climbed through the screen and hugged me, I think she would have! Naomi (not her real name) had signed up for a 90-minute laser coaching session to review her creative business launch.  She was gung-ho and willing to do whatever it took, but writing a traditional business plan was slowing her down (not to mention bringing her down!). “Why do you need a business plan?” I asked. “I don’t know. I thought you had to have…

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3 Ways Creative Freelancers and Entrepreneurs Can Get New Clients

Whenever one of our kids complains about how unfair life is, my husband invokes one of his blues music heroes, Buddy Guy “If you don’t think you’ve got the blues, just keep living.”    Booms and busts, bubbles and recessions, medical advancements and pandemics – if you’re lucky to be in this game long enough, you’re going to have to contend with the blues!   I’ve personally navigated 3 recessions as a business owner (2001, 2008, and 2020). Is it fun?…

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10 biz lessons I learned from throwing a birthday brunch

This past weekend I celebrated my birthday with brunch at our home. The brilliant idea to throw a party after way too long (thanks, Covid) occurred to me during a rare kid-free breakfast with my husband in a lively local coffee shop. Buoyed by caffeine, pastries, and the joy I’ve always felt about birthdays, I put together a guest list and had the Paperless Post sent by the end of the day. No going back now, it was on the…

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Your 2024 success plan: 1 thing to stop 🛑, 2 clarifying exercises 🔦, 3 myths debunked 💨

One of the things I hear most from creative freelancers and entrepreneurs is they feel like they’re winging it in their business. Can you relate? I know I can 🙌. And winging it isn’t always a bad thing. There have been plenty of times in my life when winging it looked a lot like seizing an out-of-the-blue, life-changing opportunity and figuring it out as I went. Take the time when I moved from London to NYC, sight unseen, with a…

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Finding your way out of the business wilderness

We’ve all been there – the unbearable space between where you are and where you want to be in your business.  Perhaps the current version of your business feels too small, safe, and limiting. Maybe you’ve outgrown your clients, revenue, and business model. Maybe you’re not even sure what your business model is (hey, there’s no shame in this game, most of us start with the default model!).  You know there’s a next chapter waiting to be written – something…

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The crap holding you back from your life’s work (and how to move forward)

Hands up if you ever get caught up in the weeds of your business. 🙌  From sending invoices and managing your calendar to messing around in the back end of your website, there are countless opportunities for us to work IN our business rather than ON our business. Now, tell me this: how’s that working out for you, your positioning as an expert in your industry, and your bottom line? Are you working the hours you want to work, with…

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Why we’re immune to change (and what to do about it)

Have you ever felt like you are the biggest thing getting in the way of what you want? I know I have. 🙋 What’s your version of getting in your own way? Maybe it looks like: A behavior you repeat, even though you know it’s not in your best interests. Sabotaging yourself Fear of failure Fear of success A behavior that makes you feel bad about yourself, but you just can’t seem to stop Something else… We all have some…

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How to ask for what you want and need

How many GREAT things do you think would flow into your life if you simply asked for them? I mean, explicitly asked.  Maybe you would get: The support you need A raise or promotion A game-changing opportunity  Better projects The time you need to create and deliver an outstanding result More respect Now, consider what happens when you don’t ask for what you want and need:  Doing everything yourself  Feeling undervalued  Being busy, busy, busy Burnout Resentment As a recovering…

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A-ha moments: how to harness the magic + turn ideas into action

Have you ever had an a-ha moment? That split-second when something previously unclear, frustrating, even confounding, suddenly makes sense. 💡 You feel a rush of energy, clarity, and exhilaration as new avenues and possibilities open up to you. I’ve heard clients describe these moments as divine downloads, a random neuron firing, even the voice of God speaking to them. Whatever your unique experience, it feels like magic, doesn’t it? Magic is all well and good, but doesn’t feel like a…

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