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The best business plan for creative entrepreneurs and agencies

If she could have climbed through the screen and hugged me, I think she would have! Naomi (not her real name) had signed up for a 90-minute laser coaching session to review her creative business launch.  She was gung-ho and willing to do whatever it took, but writing a traditional business plan was slowing her down (not to mention bringing her down!). “Why do you need a business plan?” I asked. “I don’t know. I thought you had to have…

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3 Ways Creative Freelancers and Entrepreneurs Can Get New Clients

Whenever one of our kids complains about how unfair life is, my husband invokes one of his blues music heroes, Buddy Guy “If you don’t think you’ve got the blues, just keep living.”    Booms and busts, bubbles and recessions, medical advancements and pandemics – if you’re lucky to be in this game long enough, you’re going to have to contend with the blues!   I’ve personally navigated 3 recessions as a business owner (2001, 2008, and 2020). Is it fun?…

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10 biz lessons I learned from throwing a birthday brunch

This past weekend I celebrated my birthday with brunch at our home. The brilliant idea to throw a party after way too long (thanks, Covid) occurred to me during a rare kid-free breakfast with my husband in a lively local coffee shop. Buoyed by caffeine, pastries, and the joy I’ve always felt about birthdays, I put together a guest list and had the Paperless Post sent by the end of the day. No going back now, it was on the…

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3 actionable ways to improve your focus, motivation, and drive

On a scale of one to ten, how motivated and driven do you feel today? Maybe you’re firing on all cylinders, laser-focused on what will move you closer to your goals. If that’s you…hurray! Keep going. Perhaps you’re tooling along just fine. You’re not setting the world on fire, but it’s good enough for right now. Great! Good enough is a perfectly acceptable standard to aim for sometimes. Or maybe you’re struggling to focus on the goals you’ve committed to….

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Your 2024 success plan: 1 thing to stop 🛑, 2 clarifying exercises 🔦, 3 myths debunked 💨

One of the things I hear most from creative freelancers and entrepreneurs is they feel like they’re winging it in their business. Can you relate? I know I can 🙌. And winging it isn’t always a bad thing. There have been plenty of times in my life when winging it looked a lot like seizing an out-of-the-blue, life-changing opportunity and figuring it out as I went. Take the time when I moved from London to NYC, sight unseen, with a…

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Upgrade your finances!: 1 book 📖, 1 tool 🔧, + 1 action ⚡

I was 8 months pregnant and at a 3-day money mindset retreat in Fort Lauderdale, FL. It was cheesy and ever so slightly culty, but that’s how much I wanted to make some serious headway in my financial life. I’d entertain and try almost anything! That was more than 10 years ago and, while I still believe there’s a place for visioning where you want to be in 5 years, I’m happy to say my financial life is based on…

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You’re more ready than you think (no magical thinking required!)

Have you ever done something that changed the course of someone’s life without even thinking about it? Maybe you grabbed a stranger’s sleeve as they were about to step in front of a car. Or perhaps you had a spidey sense that something was “off”, later learning your instinct had been bang on. Or maybe you decided to take that meeting/go on that date and your life took a different trajectory as a result. Now, think of all the times…

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Finding your way out of the business wilderness

We’ve all been there – the unbearable space between where you are and where you want to be in your business.  Perhaps the current version of your business feels too small, safe, and limiting. Maybe you’ve outgrown your clients, revenue, and business model. Maybe you’re not even sure what your business model is (hey, there’s no shame in this game, most of us start with the default model!).  You know there’s a next chapter waiting to be written – something…

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The crap holding you back from your life’s work (and how to move forward)

Hands up if you ever get caught up in the weeds of your business. 🙌  From sending invoices and managing your calendar to messing around in the back end of your website, there are countless opportunities for us to work IN our business rather than ON our business. Now, tell me this: how’s that working out for you, your positioning as an expert in your industry, and your bottom line? Are you working the hours you want to work, with…

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Is AI freaking you out?

Can we all agree that the last few years have been a little extra? From pandemics, recessions, and social unrest, to the explosion of AI, we’re operating in a time of extreme and fast-moving change. Change, especially the unexpected and fast-moving kind, can tap into our feelings of vulnerability and insecurity (of which there are already plenty in entrepreneurship, thank you very much!).  Even if you’ve gotten pretty good at rolling with the punches over the past few years, it’s…

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