Attract your ideal clients by sharing your values

By Justine Clay


I recently watched this inspiring Do Lecture talk by Tina Roth Eisenberg (aka Swiss Miss). Titled, ‘Trust Breeds Magic’, Tina talks about is how her values have shaped her hugely successful creative endeavors and the impact she has made within the creative community. 

Tina’s talk resonated with me on so many levels, but I particularly liked her commitment to having the same values at home as she does at work.  After all, harmony and successful relationships are created when everybody feels heard, respected and knows what to expect, and what is expected.  Now, that’s not to say that we won’t encounter challenging experiences (whether it’s a toddler throwing a tantrum or a client behaving badly), but in staying true to our values, we consistently communicate how we do things and how we want to be treated.  The result: more of the good relationships and less of the dysfunction.

And so, I’d like to share my values, and how they translate into actions.  Care to join me and jot yours down?




 So what do you do with your values once you’ve defined them?  Well, you can simply use these values to guide your daily interactions and watch as others follow your lead, or you can take it one step further and actually communicate them to your clients.  You can do this on your ‘about us’ page of your website or in your ‘policies and procedures’ documents. Either way, you’ll start attracting more like-minded people, while drama, dysfunction, and conflict become a distant memory!