As a business coach for creative professionals, I’ve heard a lot of reasons why creatives don’t effectively, or consistently, communicate what they do, who they do it for, how that person will benefit and what they need to do next in order to buy.
Here are just a few (it’s OK if any of them sound familiar, there’s no judgement here):
- Marketing doesn’t work for my kind of creative business
- Build it and they will come
- My clients will be put off if I “sell” to them
And this is the all-time most popular:
Wouldn’t it be lovely if that were true? Unfortunately, it’s not. Talent and great work aren’t enough. There are heaps of super-talented people who are willing to do whatever it takes to get seen and get hired.
Not the salesy, pushy type? Me neither. Which is why I’ve drawn upon more than 15 years of experience working with high-level creative professionals to identify the steps and strategies you need to define your niche, build your tribe, and create products and services so irresistible your clients return to, and refer you, again and again.
All done in the most authentic, tasteful way possible!
If you’re a creative professional, or work for a creative firm, and are ready to use clear, compelling communication to build your creative business, I have something fun to share with you. Starting September 14th, 2016, I will be teaching a course called Positioning Yourself to Your Ideal Clients at Pratt Institute (Manhattan) as a part of their brand new continuing professional studies certificate program, Business Communication for the Creative Professional.
In this 3-part course you will learn to communicate how your unique talents benefit your clients; articulate a compelling pitch, brand image and voice; package your services so your clients recognize you are the solution to their problem, and learn effective ways to apply customer self-selection.
Other courses in the program will be taught by Rhonda Schaller, Ilise Benun and Kelly Trager, include:
Effective Client Communication Strategies for the Creative
Compelling Business Writing
The Art of Contracts and Negotiation
Public Speaking for the Professional
Design Thinking, Emotional Intelligence, and Mindful Communication
Communication Across Cultures
Are you ready to up your game, while retaining your creative and personal integrity? Then let’s do this! Find details and registration here.