Are you an established freelancer or creative business owner who’s realizing that your current positioning, messaging and marketing won’t cut it in a tough economy? Are you ready to proactively build or pivot your creative business?

Re-position your creative business to attract more high-quality clients in just 4 months.


Join Justine Clay and a curated group of your industry peers to re-design your creative business in our virtual group coaching program starting on May 7th, 2020.

Tell me if this sounds like you…

  • You want and need to get better clients, but don’t know how to find, or connect with them
  • Outreach feels inappropriate and tacky during a crisis, so you do nothing (which feels bad too!)
  • As a multi-talented creative, you struggle to communicate what you do and the value you offer, especially in an economy where creative services feels like a “nice to have”
  • Your brand message and presentation are not representative of what you know you deliver
  • You feel overwhelmed, to the point of being paralyzed
  • You know you need to market yourself, but have no idea where to start

If you’ve ever looked at the creative entrepreneurs who seem to be crushing it (you know, the ones who get all the great projects, write the books and speak at conferences) and wondered what they have that you don’t,

I’m here to tell you there’s no difference between you and them.

Here’s what successful creative entrepreneurs know and clearly communicate…

  • What makes them unique and stand out in the crowd
  • Who their ideal clients are, what keeps them up and night, and what they need right now
  • The art of creating a message, content, and services that speak directly to what their ideal clients want, need, and will pay for
  • How to cohesively present their work and message
  • How to build a thriving network of clients, collaborators, supporters and referral partners
  • The powerful rituals, routines, and processes that help them move the needle in their business every single day

Understanding how to position and profit from your creative expertise isn’t rocket science (thank goodness!), but it is a strategy that you need to understand and take consistent action on if you’re to get the results you want.

If you’re tired of trying to figure it all out yourself (really, who has the time?) and are ready to proactively build a meaningful and profitable creative business, I have something exciting to share with you!


The Creative Business Accelerator
group coaching program

Get the high-quality clients you want. Make the money you’re worth.

I’m Justine Clay and I’ll be guiding you through a process to help you identify your niche, get crystal clear on what your ideal clients want and need, and build a meaningful and profitable business.

Here’s why I’m so passionate about this process and how I know it works:

When I moved from London to New York in 1996, with little more than a psychology degree and English accent, the concept of being a successful entrepreneur with a passion for marketing and business were as foreign to me as putting maple syrup on your bacon (I’ve since become a convert!) After a stint waitressing (what kind of a New York story would it be without that?), I landed my first job answering the phone in a design agency.  I’m almost 100% certain the only reason I got the job was because of my English accent, but I didn’t care; it was my ticket to somewhere. A year later, I was hired by an up-and-coming creative representation agency, where I learned every aspect of positioning, managing and growing the careers of creative professionals. From, spotting great talent and putting together a portfolio that stood out, to making new business calls, writing and negotiating a proposal, and managing a project from beginning to end, I learned that every element was crucial to building a successful creative career.

In 2006, I branched out and opened my own creative services agency, Plum Creative, where I built a reputation within the advertising and design industry for helping retail and lifestyle brands find the perfect talent for their projects and managing the project from beginning to end.  With one of my top earners billing $2,000 a day (every day) were working on great projects and making good money.

And then the recession of 2008 happened.

Almost overnight, the work dried up. I was paying myself out of my savings and the pressure of not knowing how long I’d be able to hang on had my stomach in knots.

Little did I know, this seeming “disaster” was the start of a pivot from running a business I enjoyed, to creating the purpose-driven work I was born for.

I had an epiphany:  I had a gift that I could share with the creative community on a much larger level. Along with a wealth of expertise, experience in the advertising and design world, I realized I had an uncanny ability to help them identify their unique talent and package it into a marketable proposition.

And so, my gift was unearthed, and my coaching business was born.

I spent the next 12 months creating a step-by-step program called Align & Thrive and now work with a range of creative professionals, empowering them play a much bigger game, fulfill their potential and build the lifestyle they want for themselves and their families.

I’d like to help you do the same!

I’ve spent 10 years developing and testing a step-by-step approach that will teach any creative professional how to attract high-quality clients, land better projects, and get paid what they’re worth.

Imagine discovering the business, messaging and marketing skills you need are lot simpler to master than you thought. Imagine feeling confident and proactive in your business, deciding who to work for, when, and for how much.

Can you feel the relief of finally shaking the feelings of self-doubt, overwhelm, and perfectionism, that have held you back, and coming to your desk every morning knowing exactly what you need to do to move your business forward?

Are you ready to re-write your story and learn the tools and strategies for making your own success, regardless of the market or economic conditions?  Here is your next step.


The Creative Business Accelerator
group coaching program

A system for building a creatively fulfilling and profitable business or career

“The group program proved to be an invaluable experience. My biggest takeaway was upgrading my mentality from freelancer to business owner.  In the height of the pandemic, Justine’s program and guidance offered a beacon of encouragement and hope that I could create a better work life and subsequently, a better life overall. The worksheets alone were worth the price!  I got so much from the group dynamic, which Justine - always encouraging and wonderfully direct - curated beautifully. I am leaving this program so much better than I arrived.  Thank you!”

—Frances Bailey, Editor and Stylist

“Justine's group program was the single best investment I made this year. I was at a crossroads were I wanted to find clients that aligned more with my values and where I wanted to be in the long run. The course helped me shift my perspective entirely and think about what hiring managers were looking for. Justine has the unique perspective of being on the hiring side for 20 years and working with 100's of creatives. It is crazy to me how much changing my marketing brought in a ton of new clients and not only that, but the clients I specifically wanted. Her program really works, and it's also great to have met a new network of creatives through the process too. If you're on the fence, do it! So worth it.”

—Ali Cotterill, Filmmaker and Editor

“Justine's group program helped me re-structure the way I thought about my business. After neglecting my branding and design business to focus on my start-up, I was in the desperate position of needing to quickly bring in new work that paid well. Justine helped me figure exactly who I wanted to work with, what I had that they needed, and how to make it easy for them to select me as the perfect match for their challenges.

A few months later I have three new big clients, probably the best I’ve ever had, and know exactly how to grow my business from here on. I just need to execute.

Working with Justine is the single best advice I would give any creative business owner looking to grow their business quickly and consistently - period.”

—David Muller, creative director

“I wish I had found Justine’s group program when I first started my business a few years ago. The bi-monthly Zoom meetings with the whole group were incredibly helpful for hearing other creatives’ perspectives. I had great accountability partners to talk to as well, that I’m still in touch with today. The course modules are well paced so I could continue to manage my clients and day to day projects. I even changed the name of my LLC to something more relevant and reworked my entire website thanks to inspiration from the modules. As a result of the hours invested in this program, I now have the clients I want to be working with and more free time to travel. Thank you so much, Justine!”

—Jessica Sweeney, Founder of Rise Apparel Development

“When I went back to full-time freelance after a few years in an office, I knew I needed to strategize about taking my work as a self-employed writer and editor to the next level. During the group program, I worked to hone in on my niche and create messaging and marketing strategy that speaks to the clients I want to attract. It’s paying off and I’m doing absolutely great! Business has been so good that I recently fulfilled the dream of becoming the sole breadwinner for our family. I also finally launched a new project I’ve been planning — a website for women freelancers — and have all kinds of ideas to build it into an amazing resource. It’s a pretty great feeling to be succeeding and to be thinking bigger than ever!”

—Katherine Gustafson, Freelancer Writer and Editor

“Before joining Justine's group program, my work was hyper-localized and most of my referrals were coming through one woman in my very small town. I knew I needed a more national reach but wasn't sure how to accomplish that goal.  The feedback and perspective I got in the program about how I was positioning myself was priceless. I realized I was holding on to ideas, images, and names that had sentimental value, but didn’t translate into my ideal clients.

The group program gave me the confidence to niche my business specifically for designers and builders, change my name from Ramshackle Genius to Dwelling Creative and expand my network and client base nationally. I’m now working with my dream clients, charging three times my old rate, knowing I can deliver results and I have more high-quality clients now than I can keep up with!

“I joined Justine's program with an entirely different business than the one I left with! I'm so grateful!”

—Melissa Lind, Founder of Dwelling Creative

What you’ll get:

  • 8 live virtual group coaching sessions
  • 7 Facebook Live sessions where you can ask questions and get feedback between sessions
  • A recap and recording of each group coaching session
  • One private one-hour laser coaching session with Justine
  • Worksheets and resources to help you apply what you discover directly to your business
  • Access to a shared private Google folder where all the recordings, recaps, and supporting materials will be available
  • On-going conversations in our private Facebook group
  • Support and valuable feedback from your industry peers
  • Assigned accountability partner
  • Special guests: web designer/developer and creative business expert Jill Anderson to share insights and best practices and branding, marketing, and design expert, Melissa Lind will be sharing best practices for growing your Instagram following.

Here’s how it breaks down:

Kick off

“Success occurs when opportunity meets preparation.” —Zig Ziglar

To help you get the most out of this experience, we’ll kick off with an exercise designed to get your creative and strategic juices flowing and to define a specific goal. The result; you’ll come to our first session together prepped and ready to make big things happen!

Session 1: Define your unique value and niche

Are you a multi-faceted creative who’s on-board with having a niche in theory, but has resisted putting your stake in the sand for fear of limiting yourself or your client base, or picking the “wrong” one?

You’re not alone.  Happily, it’s possible to experience all the benefits of a clear value proposition and target market (a niche), while maintaining the flexibility your creative and entrepreneurial soul desires!

In this module, I’ll guide you through a process of identifying what your unique gifts are, how they translate into incredible value, and how to integrate them into a consistent, yet flexible positioning.

Session 2: Identify your ideal client

If you’ve ever described yourself as a generalist, swiss army knife, or jack of all trades, chances are you’re not landing the bigger, better-paying, higher profile projects you want.  The difference between being perceived, and hired, as a practitioner (read: pair of hands) rather than a strategic, problem solving creative partner is knowing exactly who your ideal clients are, what they struggle with, and how you help them achieve their goals and objectives.

In this module, I will guide you through game-changing process that will help you identify who your ideal clients are, what they struggle with, and what they need right now. Ahh, clarity!

Session 3: Articulate a message that converts strangers into “I need to work with you” prospects

When people ask what you do, do you waffle and/or share a laundry list of things you could do for a client…any client? Not very compelling or shareable, right? Imagine being able to confidently and quickly communicate what you offer, how it benefits your ideal clients, and what they need to do next to work with you. It would feel pretty amazing, don’t you think?

In this module I’ll guide you through the process of sifting through all the things you can do, and distilling the information that matters into a clear, concise, natural sounding positioning statement.

Session 4: Build a thriving network

“If you want to go quickly go alone, if you want to go far go together.”- African Proverb

One of the biggest mistakes creative business owners make is not seeking support. Perhaps you’re an introvert, or maybe asking for help feels uncomfortable. But no business owner thrives alone and even the most introverted creatives need community (especially now!).

Just like every other part of your business, building a network of trusted peers, advisors, collaborators, clients, and referral partners requires thought, a plan, and consistent effort.

Just being a part of this group will open your eyes to the power of community and peer support, but in this module, you’ll discover how to proactively build and leverage a powerful network and grow your creative business.

Session 5: Create a plan for your website

Does your website function more as an online portfolio than your number one marketing tool? It’s OK, you’re not alone. In this session, we’ll be talking with one of our guest expert, website designer and developer, Jill Lynn. Jill will be sharing best practices for creating a website that attracts your ideal clients, compels them to take a desired action, and convert them into prospective clients without compromising your artistic integrity.  This session is always a crowd favorite!

Session 6: How to package your services to sell

Imagine walking into a prospective client’s office with a portfolio of every project you’ve ever done, dumping it onto their desk, asking them to sift through, figure out how to use you, and then hire you.

Sounds absurd, right? But if your website a laundry list of capabilities and projects, that’s exactly what you’re doing.

Now imagine walking into that same office having done your homework and prepared with a solution. You know exactly who they are, the specific challenge they’re struggling with, and have the answer to their prayers packaged and ready to go.

That, my friends, is the difference between a creative freelancer or entrepreneur who’s at the mercy of the market and client, and a creative entrepreneur who’s landing the projects they want and commanding the fees they deserve.

In this session, I will guide you through a thought-process that will help you define exactly what problems you solve, how you do it, and package them so saying “yes” is a no-brainer to your ideal clients.

People, this one’s a game-changer!!

Session 7: Develop a marketing strategy that attracts your ideal clients to you

If your marketing efforts fall somewhere between “word of mouth” or “none at all”, you’re not alone!  We all know that marketing is an essential part of sharing what you do, educating and connecting with prospects, and generating sales, yet so few of us do it consistently or well.

If marketing falls somewhere between throwing spaghetti at the wall and seeing what sticks, and falling into a hole of compare and despair, we’re about to turn things around!

In this session, we’ll re-frame what marketing is and why we do it, you’ll identify what activities and tools make sense for your business and streamline your efforts, so you get better results in less time.

Session 8: Pulling it all together

Remember that specific goal we mentioned in the kick off session? As we come together one last time (in this capacity!) you will share with the group what you discovered, what you did, and the actionable steps you will take now, and moving forth.


But there’s more!

bonus #1:
Access to the Private Facebook group

One of the beautiful things about this process and group is the community of peers who will be supporting you.  Join your fellow entrepreneurs in this private Facebook group and share feedback and support every step of the way.  We’re stronger together!

bonus #2:
Craft a compelling story that builds the “know, like and trust” factor with your ideal clients

Clients do business with people, they know, like and trust, and well-crafted personal story can tip the balance significantly in your favor. In this bonus worksheet, you’ll learn the 3 essential elements of a great story and how to craft yours.

bonus #3:
one-hour private laser coaching session with Justine

In this one-on-one session, we’ll focus on a specific challenge or goal for YOUR business and strategize solutions to help you move forward.

bonus #4:
Special guest

Our special guest, branding expert and Creative Business Bootcamp superstar, Melissa Lind of Dwelling Creative will be joining us to share how she used Instagram as a part of an integrated marketing strategy and took her following from a couple of hundred to 11K+ engaged followers. Whatever marketing strategy or platform you choose, you’ll be sure to walk away with TONS of insights and ideas.

bonus #5:
Special guest

Web designer and creative business expert, Jill Anderson of Jill Lynn Design will be joining us to share her best practices for transforming your portfolio website into your #1 marketing and sales tool. You won’t want to miss this!


Showing up and doing the work is the absolute BEST indicator of your success. I’m here to help you stay motivated, inspired and on-track!

"Before joining the Creative Business Accelerator coaching program, I was in a constant state of uncertainty. I knew what I wanted to achieve in an abstract way, but didn’t have guidance, support, or tools to put those feelings into action. I knew I needed support and Justine’s group became my community. Her program helped me entirely restructure my business, increase my rates, find my people, and connect with prospects who respect the value of my work. For the first time, every part of my business is aligned.

Without Justine’s help I’m not confident there would have even been a business, and definitely not one that is helping me achieve my goals. Making the decision to invest in yourself is nerve-wracking and I cannot thank Justine enough for her knowledge, time, and patience as she guided me through it all!"

—Sisi Recht, brand designer & illustrator

"⁠I started seriously looking for a coach about a year and a half ago, knowing I needed help with my business. I found Justine through google and knew immediately she was someone I wanted to work with….but I didn’t reach out to her until 6 months later.⁠ ⁠

On our intro call she had to help her young son with something, and apologized saying she’s never had to call someone back before. I fully related to that moment and knew she understood how hard it is to balance being a mom and a solo entrepreneur, and I told her regardless of what her next group program looked like, I wanted to be a part of it.⁠ ⁠⁠

Well, I've been working with Justine for 6 months already!⁠ One of the biggest appeals of group coaching was being in community with like-minded people. We’ve become great friends - we cry together, laugh together, learn together - the support is amazing.⁠ ⁠

The things I’ve learned so far are helping me solidify my position as a coach and how to best serve my ideal clients. My confidence has grown, too. I know I couldn’t have made it this far on my own and am so grateful to be in such wonderful company with this group! Community is everything."

—Ashley Johnson, Founder of AEJ Create

"As a multi-faceted creative entrepreneur – with deep expertise as a business and art consultant and instructor, social justice activist, and founder of Honey Art Studios and Beauty Behind Bars, my mind is constantly shifting and planning new projects. A lack of ideas and passion are not my problem!

My first meeting with Justine was extremely enlightening. Before working with her, I struggled to express and connect the dots between the various roles that I play. Justine creatively and professionally helped me see the connections and helped me to craft a mission statement that resonated with me and felt cohesive - building communities, connection, and better futures through creativity, economic growth and art.

As my mind inevitably jumps to new ideas and projects, Justine knows just what questions to ask to help me come back to my original mission and, more importantly, stay focused on the structure and viability of my business.

I met Justine by accident, but I don't believe in coincidences. She was intentionally placed in my life and I am forever grateful for that!"

—Ericka Scott, Founder of Honey Art Studios and Beauty Behind Bars

"Justine’s Creative Business Accelerator group coaching program was an amazing investment not just in my business, but in myself. She provided a framework and support to develop a business based on my values and life goals - and all within a support group of friends! I highly recommend this course to any creative entrepreneur!”

—Tracy Lam, Visual Designer

“Having Justine on my team as a business coach has had great influence on my approach to client relations. Her guidance during contract renegotiations was crucial in me doubling my retainer fee with my most important client. She was flexible within her own framework and accessible, helping me shift my mindset from agency creative to nascent agency founder. I highly recommend her.”

—Gabriel Rios, founder of Collectivo Camerada

“The Creative Business Accelerator helped me formulate a game plan to re-position and move my business forward. I had been thorough other books and programs, all of which had something to offer, but I found offered simplistic solutions to complex problems. What I got from The Creative Business Accelerator was a way to formulate that game plan and the understand how this is an ongoing process. I always knew that there was a LOT of work to do, but now know WHAT work to do. Before there was no clear picture of how to get to where I wanted. Now there is a compass, a direction and a methodology. Thank you!”

—Rob Winter, founder of Winter Interactive

“Justine has helped me to shift how I position myself professionally.  I no longer focus on what I’ve done—which is not a particularly effective calling card—but what exactly I can do for my clients. Most importantly, she’s helped me to understand that defining who my ideal clients are and speaking to them directly, intentionally and in a way that corresponds with their sense of themselves works.  She brings warmth, understanding and absolute clarity to her workshops, and the results have been amazing. I landed a job in my field—even though I wasn’t looking for one—have become much more vocal and confident in my consulting work and have revamped my website, which has meant a significant uptick in traffic. Thank you, Justine!”

—Carol Goodstein, communications expert and founder of

“Working with Justine was like coming back online. What had been a rewarding career had recently turned into professional atrophy — and lingering there was not an option. I needed help to gain clarity and to reposition myself for the years to come. Through Justine’s program I regained perspective, made way for dormant ideas to come alive through research and planning, and changed my trajectory by retooling my whole approach.

Justine is a sharp thought partner who brings a wealth of practical processes and knowledge to the table in order to break new ground. I have her to thank for founding a podcast and a publication.”

—Ioana Friedman, Digital Design Lead + Founder at The Daring

“I wish I had found Justine’s group program when I first started my business a few years ago. The bi-monthly Zoom meetings with the whole group were incredibly helpful for hearing other creatives’ perspectives. I had great accountability partners to talk to as well, that I’m still in touch with today. The course modules are well paced so I could continue to manage my clients and day to day projects. I even changed the name of my LLC to something more relevant and reworked my entire website thanks to inspiration from the modules. As a result of the hours invested in this program, I now have the clients I want to be working with and more free time to travel. Thank you so much, Justine!”

—Jessica Sweeney, Founder of Rise Apparel Development

“Participating in Justine's group program has given me clarity and a sense of direction with the addition of practical tips which I can always fall back on whenever I need to refine my direction again or when taking next steps in my business. Before this program, I felt frustrated about not being able to find a clear direction and was stuck in the process of taking my business to the next level. This program has helped me narrow down my special gift, who my ideal client is and the confidence in marketing this.  I’ve come away from this course with an ability to communicate clearer and plan my next steps in order to build the business and life I aspire to. I know I will go back to Justine in the future for extra coaching to help me with future challenges.”

—Katrien Riks, Art Direction and Branding Specialist, Amsterdam

“What a huge relief to connect so many dots and get a firm grip on my own value and strategy! It’s hard to admit this, but before I met Justine I was… lost. I beat myself up for lack of focus. But now I can more confidently answer “What do you do?” without stress or ending the conversation. The clarity I’ve achieved priceless, as is Justine’s program’s structure for my further betterment. I’m refreshed and motivated to think like a creative solopreneur about my business and my marketing.”

—Bruce Colthart, Owner, Designer, Brander, Bruce Colthart Creative LLC

"Joining Justine's group program was an invaluable experience! Her insights and suggestions were always very inspiring on our group calls. All of the worksheets she crafted were incredibly succinct and results driven. Justine goes beyond typical brand positioning advice. She encourages a beneath the surface approach that simplifies and helps align your spirit and passion with your brand and work. Justine helped me get very clear on who my dream client is and how to most authentically and effectively market myself to them. I have redesigned my website and am incredibly excited about putting myself and my brand out into the world! Thank you Justine!"

—Margaret Gallagher, Creative Director + Designer, Studio Gately

“Justine’s group program was exactly what I was looking for. I am in the process of re-vamping my business and was feeling stuck with everything I had to do and consider. I had come to the realization that sitting back and waiting for clients to just roll in is NOT a business plan, duh.

As a result of working with Justine, I’m much clearer about the kind of clients I want to work with, am more confident in what my unique strengths are, and feel clearer about how to market myself (even as an introvert!).

The program was a great and affordable introduction to working with a coach, and Justine is very personable, organized, and has her *stuff* together. She’s generous with her time, very responsive, and honest about where you’re doing well and where you could put some more thought.  I’m so happy I decided to sign up. Thank you Justine!”

—Sarah Johnson, founder of Unstuck Creative

Ready to join
The Creative Business Accelerator
group coaching program


Join Justine Clay to re-design your creative business in our virtual group coaching program, starting May 7th, 2020.

ONLY 4 payments of $250

Applications are open and we’d love to receive yours!

Click below to start the process.

Apply Now!

Got questions?  I’d be happy to jump on a 15 minute call with you to see if this program is right for you.  Just send me an email at and we can set that up.

10-Day Money Back Guarantee

If you change your mind before May 17th, 2020, just send us an email and we’ll refund your money. No hard feelings or questions asked!

I’m committed to providing a high-level experience to our members, so to ensure program participants are in the company of their peers, here are a few guidelines for who this program is perfect for.

This course is right for you if:

  • You’re an experienced creative professional or entrepreneur with 5 years or more of professional (if not entrepreneurial) experience.
  • You’re primarily a serviced-based business (though if you also sell products as a part of your business model, that’s cool)
  • You have the vision and are willing to do the work, but you don’t know the steps necessary to go from a dream to a reality
  • You’re tired of hustling and are looking to be more strategic about how your find clients
  • You’re looking for a community of high-level creative and business peers with whom to share ideas, resources and experience.
  • You’re ready and willing to share what’s working, what’s not, and challenge your assumptions along the way
  • You want to find meaning in your work, create work that has a positive impact, and be compensated well for what you
  • You know you’re not charging enough, but don’t know how to position or price your services
  • You recognize you need to invest in yourself and your business and are ready to do the work

The course is not for you if:

  • You’re an absolute beginner (there are great resources to support you, email me if you’d like any recommendations)
  • You’re primarily a product-based business owner
  • You’re looking for someone to fix your business for you
  • You’re looking for a cookie cutter solution (please don’t buy any programs that promise that, they don’t exist!)
  • You keep buying courses, but don’t follow through with any of them (then complain when nothing changes)
  • You’re not willing to challenge your assumptions
  • You say you want change, but you’re not willing to invest your time, energy and resources to make it happen

“Joining Justine’s group program is mind and life-changing.Justine teaches quantifiable skills and mind set techniques and I am surviving these times with much more clarity, promise, and hope because of what Justine has created. It’s been such a wonderful experience with a truly motivating and results-oriented coach! The BEST investment I made this year was with Justine!”

—Kurt Comstock, co-founder of Comstock Studios

“Before signing up for Justine's group program I was struggling with a lack of focus and direction in my photography business. Justine’s process and coaching provided me with a set of tools that made me get out of my own head and focus on creating a business that I really want. It’s a work in progress but I’m SO much closer to my goals because of Justine and her group program. Thank you!”

—Michele Krozer, Photographer and founder of Lunch Money Studios

"I joined Justine's group program with the resistance of a callused 30-year film industry veteran. But with a gentle deft hand and clear directions Justine soon got me to sit down and look at my business, reexamine the reasons why I chose to do what I do and rediscover the things that still excite me to the marrow.

What is it I do best? How do I find the people you want to work with? What can I give of myself that is beneficial and in need? Justine’s straightforward and clear approach belies how difficult it is to answer these questions to yourself.

But the value of the course I didn’t anticipate was, for me a fundamental shift in perspective. As an artist, trained to look inside for inspiration, I was hitting the bottom of the well. By reexamining what it is I do I discovered a new way to approach my work, looking more outwards learning to listen better to my subjects as well as to my clients.

I’m a work in progress, but am certainly set out on a new mission. I have started approaching people with new ideas. I have been asked to submit proposals and, most importantly, I know what the work is ahead of me and I know what the steps are that I have to take.

Thank you Justine. I feel like you kicked the rock away from under the wheel and now I’m rolling again!"

—Pascal Akesson, Filmmaker

“I wanted to say THANK YOU for everything. I've gotten so much out of this group program and working with you. You are amazing. Thank you for all the amazing work you do and all the love that you put into it.”


—Nina Isabella, Interior Designer and Founder of

“When I came to Justine, I was at a point in my career where I needed a jump-start. 
I had clients, and I had work, but I had lost some long-term clients and while I had tried to generate new work, my plan [or lack of one] was not working. I had joined Business Networking groups, but that route was not working for me. And then I learned of Justine’s group program – an intimate group of creative professionals in similar situations who would meet, talk, share successes and failures. Initially skeptical, but in need of that jump-start, I signed up. In the four months of our meetings, Justine helped me to re-focus, re-energize, and re-structure how I approach my business. Consequently, Justine and my group colleagues were an amazing source of inspiration, motivation and just the focus I was needing. A well spent four months with ten times the return on the investment!”

—Barbara Tanis, Creative Director, Tanis Design

“Before signing up for Justine's group program, I'd been scrambling to build my business on my own, unable to gain traction because I'm my own toughest client! During the 4-months, I was able to accomplish an incredible volume of work in a short amount of time; I gained clarity around who my ideal clients are, what my unique position and offering is, and how I wanted to package and price my services. I got much-needed accountability and, as a result, I was able to completely overhaul my website in less time than I ever would have on my own. Thanks, Justine!”

—Amy Youssef Kress, Founder of Waterkress Creative

“Almost as soon as the group program started, I felt a subtle but real shift in my mindset and the phone didn’t stop ringing.”

—Jennifer Cox, Filmmaker

Got questions?

Here are some answers to questions I hear most often:

The program is designed around 12-month curriculum and commitment. I am always evolving the curriculum, content, and tools, and you are welcome to continue in the program for as long as the community, industry-specific guidance, and support serves you.

My goal is to curate, nurture, and support a diverse group of creative kindred spirits. If the program just isn’t for you, of course, you are free to leave. If you’re not ready, willing, and able to commit for 12 months, this might not be the right program for you. If you do choose to leave, there will be a waiting period of 11 months before you can return.

I’ve found that for most people meeting every 2 weeks is the sweet spot for giving you enough time to do the work, but not so long that you lose momentum.

The group has a maximum 10-14 people.  This keeps the group intimate while including enough variety to ensure you benefit from the expertise, experience, and feedback of your peers.

I specialize in working with creative professionals of all disciplines including art directors, creative directors, interior designers, design directors, designers, graphic designers, website designers, photographers, copywriters, writers, illustrators and video producers and directors.

While I specialize in working with creative professionals, my system works for any professional whose mission is to share their unique talent with people who have a genuine need for it. My ‘non-creative’ clients, who include IT professionals and a Systems Architect, are just as successful as the traditionally creative ones. It’s really a question of if the program and process resonate.

Yes! There is an opportunity to ask questions during session, in the Facebook group, and directly with me via email between sessions. If you have a question, it will be answered.

As a member of the program you get access to discounted 90-minute one-on-one coaching sessions (you pay $350, instead of $600).

This program has been created specifically for creative professionals who have, to some degree established their creative business or career, and are looking to be more proactive, more effective, and grow. They are willing to put aside any pre-conceived ideas and fears and do the work.  This program won’t work for people who don’t have a somewhat established freelance career, business or idea, skeptics, complainers or people who make excuses not to take action. I’m invested in the success of each and every person who works with me, so it’s important that we’re aligned on our vision and what it will take.

All of our sessions will be held virtually via Zoom. The dates will be as follows:

Group Coaching Sessions - 90-minutes (12-1:30pm EST)

Session 1: 3/16

Session 2: 3/30

Session 3: 4/13

Session 4: 4/27

Session 5: 5/11

Session 6: 5/25

Session 7: 6/8

Session 8: 6/22

Session 9: 7/6

Session 10: 7/20

Session 11: 8/3

Session 12: 8/17

Session 13: 9/7

Session 14: 9/21

Session 15: 10/5

Session 16: 10/19

Session 17: 11/2

Session 18: 11/16

Session 19: 11/30

Session 20: 12/14

Session 21: 12/28



Absolutely! Upon joining us, you will be given access to a membership site where you will find find a welcome and orientation video, recordings of each session, a Resource Vault with actionable worksheets and videos to help you apply what you learn directly to your business at your own pace. You will also get a program workbook to support your in turn your ideas and dreams into strategy and ACTION!

Absolutely! Businesses are living, breathing things that require us to tend to them, nurture them, and change as necessary. In my experience, one of the best investments we can make in ourselves and businesses, is finding the right support, tools and community to foster growth. Come back, bring your knowledge, experience and expertise and grow with us!

Yes! My top tips are:

  • I will pair you up with someone in the group who you will check in with regularly to support and hold one other accountable.
  • Show up for the live group coaching calls. They’re a great place to get feedback, ask questions, stay motivated, and get unstuck.
  • Do the work to implement what you learn.

If you do the work, you can expect to:

  • Gain a clarity and confidence about what you have to offer and position yourself uniquely within a crowded marketplace.
  • Transform your mentality and approach from hustling freelancer to savvy creative business owner
  • Possess and entirely different way of asking better questions, finding the resources to support you, and solving problems.
  • Be more strategic, confident and proactive in your creative business
  • Experience, first-hand, the magical benefits of community and peer support and feedback
  • Gain a crystal-clear understanding of your ideal clients’ needs and how you are uniquely positioned to help them.
  • Attract better quality, higher paying clients, while the less-than-ideal clients effortlessly drift away.
  • Create a pitch that naturally and clearly communicates what you do to potential clients and referral partners.
  • Understand which marketing tools are right for you and create a marketing plan that doesn’t feel like ‘selling’ or ‘work’.
  • Learn how to package your services to resonate with your ideal clients and sell
  • Create content that engages and draws your ideal clients to you.
  • Work on more creatively fulfilling projects.

I understand by let me re-frame that thought for you. Up leveling your business, clients and pricing involves challenging long-held beliefs and assumptions and shifting your mindset; both of which are difficult without guidance, support and accountability. Investing in support that will help you make these transformative and lasting shifts is a big deal and should make you think twice. You’re on the brink of a big leap. That said, I will NEVER advise someone to work with me if it will put them in financial jeopardy to do so.

Yes, to make this as cash-flow friendly as possible, I charge a monthly investment of $500, with no upfront payment required. Your credit card will be automatically billed each month.

ADHD coaching is a co-creative process designed to help people with ADHD (or those who suspect they have ADHD) fulfill their personal and professional potential. Like other coaches, I help clients identify goals, navigate and overcome roadblocks, and take consistent action towards building the business and life they seek. Unlike other coaches, I am trained to help people with ADHD and have 20+ years of experience working specifically with creative professionals and entrepreneurs, an ADHD-rich population!

Not at all! As a neurotypical person with 20+ years of experience supporting growth-minded creative entrepreneurs and freelancers, I have a toolbox of frameworks, strategies, and tools that help creatives build profitable creative businesses. Creatives are my people and Creativity is my speciality! Through a series of life events, I became aware of the connection between ADHD, creativity, and entrepreneurship. I saw a huge need among the creative/neurodiverse population for support designed to understand their unique needs and challenges, meet them where they are, and help them move forward from that place. I decided to specialize further and get my ADHD life coaching qualification. My mission is to help ALL creatives build the awareness, confidence, and skill set they need to build a profitable and fulfilling creative business.

Apply to join The Creative Business Accelerator group coaching program today and take the first step to building a thriving creative business.

Join me! I’m excited to help you build the creative business you dream of!

Ready to join The Creative Business Accelerator
group coaching program

ONLY 4 payments of $250

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Still undecided?  I’d be happy to jump on a 15 minute call with you to see if this program is right for you. Just send me an email at and we can set that up.

Please remember, this investment may be considered a tax-deductible expense.