about Justine
Business Coach, Speaker, and Certified ADHD Coach for Creative Entrepreneurs, Professionals, and Teams
My lifelong passion for supporting creatives began when I landed in New York City sight unseen in the late 90s. As luck would have it, I fell into the creative industry, landing a job as a junior agent for top-tier freelance talent and found my people! Over the next decade, I built a reputation within the advertising and design world for helping retail and lifestyle brands find the perfect talent—including art directors, copywriters, graphic designers, website designers, and illustrators—and managing the process from beginning to end. My clients included Tiffany & Co., Saks Fifth Avenue, Vogue, Jonathan Adler, Bloomingdale’s, Bergdorf Goodman, West Elm, Elizabeth Arden, Hyperion Books, Target, and many more.
While I loved what I did, I realized that representing creative talent was only one way of supporting them in a meaningful way. Seeing a gap between creative excellence and business confidence, I launched my business coaching practice in 2010 to help creative professionals position, price, and market their services with clarity and confidence.
Today, I combine two decades of industry experience as an agent and business coach with facilitation, leadership development, and neuroinclusive practices to help both individuals and teams focus on, build, and grow, what matters most.
Using my Profitable by Design framework — a clear process for aligning purpose, positioning, pricing, and systems — I help creative professionals and founders build businesses that are fulfilling, efficient, and profitable.
As a certified ADHD coach, I bring a neuroinclusive approach to my work, helping both neurodivergent and neurotypical creatives and teams communicate more effectively, collaborate with more ease, and reach goals without burnout.
My approach
I believe that creativity and business are simply different facets of a creative problem-solving process. My framework helps creatives learn the business fundamentals, leadership and communication skills, and mindset shifts they need to build their creative business or career.
My work is grounded in:
Clarity
Defining what success looks like for you.
Structure
Building systems that support your goals as well as the unique way you think, process, and implement.
Inclusivity
Honoring the different ways people think, communicate, and thrive.
My values
Alignment
I believe that when your work reflects your strengths and values, everything becomes clearer, more focused, and more fulfilling.
What that looks like in practice:
- Every engagement begins with reflection to clarify your goals, definition of success, and what truly matters before taking action.
- I value curiosity and self-awareness over perfection.
- I ask thoughtful questions and respectfully challenge assumptions to open new perspectives.
Growth
In my experience, progress happens when creativity meets structure and intention. Growth is rarely linear, but it’s always possible.
What that looks like in practice:
- I help clients define success on their own terms and measure progress by alignment, not just output.
- I view challenges as opportunities to learn and refine.
- I continually study creativity, psychology, neuroscience, and business to bring fresh, relevant insights to my clients.
Integrity
Integrity is the foundation of meaningful, sustainable work and shapes how I build relationships, make decisions, and guide clients.
What that looks like in practice:
- I only take on clients I know I can genuinely help and refer others when I’m not the right fit.
- My process is customized to each client’s needs and grounded in transparency and collaboration.
- I show up prepared, organized, and ready to co-create.
Ready to design the next chapter of your creative business?