happy clients

Here are some of the transformations my clients have experienced as a result of our working together. I hope you feel as inspired by them as I do!


“My experience working with Justine was absolutely excellent! I'm a copywriter who'd become reluctant to even apply for freelance opportunities due to embarrassment over an outdated website and several less-than-recent writing samples. In our bonus 45-minute one-on-one session, Justine provided a clear, elegant solution to this problem and an immediate path forward, so I now know what steps to take on my own. This has given me clarity and confidence, which I know will enable me to bring in new clients, more gigs, and an additional income!”

—Deborah Schull, CEO and Creative Director of Cultural Roadmapp

“In just a 90-minute consultation, Justine was able to quickly identify my unique abilities and frame them beautifully into words.  For years I could not see it myself, and feel very lucky to have met Justine as I started my new career path in New York City. I would recommend Justine to anyone who is looking for a way to stand out in the competitive creative marketplace and craft a compelling personal brand. Thank you, Justine.”

—Maria Savina, Interior Designer

“Six months ago, I was a bit scattered brain as most creatives are. I’d make whatever popped into my head without taking into consideration  my end goal or ideal client. Then I met Justine. Justine has been my cheerleader. She is always energetic, passionate, fun and focused. She asked questions regarding my career that I never thought about and through our session, she has taught me on how to focus on the work that will get me work. I’d like to say, she has cinderella-ed everything that promotes who I am as a creative. Thanks to her, I now have a more professional spin on my website, shop, and how I approach perspective clients.”

—Bernadette Sosa, illustrator

“I worked with Justine to build my foundation as an aspiring business owner. With her tremendous guidance, I learned how to develop a unique and memorable personal brand and talk about what I do with a focused clarity. Even though I always had a vision of what I hope to achieve through my work, she helped me to translate it into actionable steps in short and mid-term perspectives. These action steps laid out give me the clarity to relentlessly connect and share the services I offer and build a cadre of inspiring clients!”

—Dicle Uzunyayla, Architect and Designer, Singapore

“Working with Justine in the Creative Business Bootcamp has been a revelation. She has a supreme confidence that is contagious, and a no-excuses attitude that is both motivating and encouraging. The biggest benefit for me is accountability; having scheduled meetings is the motivator I didn't know I needed to consistently make forward progress. Working a personal challenge alone can sometimes have me running in circles with doubts about the details without an outside professional perspective. This is key, lots of people have opinions, but receiving guidance for someone who is uniquely qualified in your field is a game changer. I've already seen a huge bump in my social media following with a few key changes about my identity, and have a couple new clients who are dipping their toes in the water of my Creative Business reboot. Thanks Justine!!”

—Melissa Lind, founder of Ramshackle Genius

“Working with Justine has allowed me to make monumental changes in my business that I have been wanting to make and never felt I had the time or strategies to make happen on my own. She totally “got” me and geared my sessions toward the particular struggles I needed to address (short-term and long-term). She helped me in so many ways, from soul searching to what I really want out of my business to figuring out how to deal with day-to-day business issues that came up. I am now working with the type of clients I want to work with and have improved my time management to be more productive and less overwhelmed. I am moving my business into a direction I feel so excited about and know I would not have been able to make these transitions without Justine.”

—Jodi Kostelnik, Hello Neighbor Designs

“Justine’s coaching program gave me the boost that I needed! Before working with Justine, I was busy with work, but not attracting any new clients, and wasn’t sure where to focus my efforts. My website was also outdated and vague. Justine helped me gain the clarity, confidence, focus and tools I needed to move forward. I learned the importance of marketing and working ‘on’ my business, not just ‘in’ it. She helped me pull together my positioning and content for my new website (that recently launched!). Justine also helped me develop innovative ideas on how to market my business, and helped me identify what I want from my business moving forward. I gained a new-found enthusiasm for my business and I very quickly landed a new client, which more than paid for my investment in Justine. I’d highly recommend her!”

—Amy Gorrek, Creative Director & Founder of Studio AG

“Almost as soon as the bootcamp started, I felt a subtle but real shift in my mindset and the phone didn’t stop ringing.”

—Jennifer Cox, Filmmaker

“Participating in the Creative Bootcamp has given me clarity and a sense of direction with the addition of practical tips which I can always fall back on whenever I need to refine my direction again or when taking next steps in my business. Before this Bootcamp I felt frustrated about not being able to find a clear direction and was stuck in the process of taking my business to the next level. This course has helped me narrow down my special gift, who my ideal client is and the confidence in marketing this.  I’ve come away from this course with an ability to communicate clearer and plan my next steps in order to build the business and life I aspire to. I know I will go back to Justine in the future for extra coaching to help me with future challenges.”

—Katrien Riks, Art Direction and Branding Specialist, Amsterdam

“Justine is a brilliant “creative whisperer”. Working with her as I switched paths and started my company, brought me clarity, confidence and most importantly, sanity. Her process is based on logical and actionable steps and her reassuring calm and fun demeanor gave me the confidence I needed. She was instrumental in helping me create a clear plan for building a successful business. And it doesn’t hurt that she has deep well of contacts to call on to help with the myriad of details in building one’s business. I have sent many grateful friends to her and two years in, she remains a valued and trusted counsel.”

—Alex Bates, Creative Director, founder, Flint & Kent

“Every creative solopreneur needs a Justine! After working with Justine I gained clarity regarding my brand, clarity on prospects I wanted to approach and was able to present a much stronger marketing and web presence. As a photographer who recently moved from a small market to NYC I found the prospect of re-establishing myself a bit daunting and quickly needed to readjust my focus. Justine made the transition easy and because of her help I am able to work with and approach very high level prospective clients with ease. As a direct result my income level has increased, I have new revenue sources that are in development and am completely back on track with marketing efforts. Aside from her stellar coaching abilities she is an overall wonderful person and delight to work with, I can not recommend her highly enough.”

—Julien McRoberts, photographer

“Working with Justine was one of the best decisions I've ever made. After experiencing a few wonderful and exciting career shifts, I got to a point where I didn't know how to get from where I currently was, to my dream of growing a creative services business with clients all over the world. Justine's no-nonsense coaching sessions was a real journey of self-discovery for me–she helped me to believe in the real value of my work, as well as my goal. She connects the dots, getting down to the nitty-gritty with tough love, but constantly saw my overall vision. Within months of completing my workshops with Justine, I've developed an increasing number of relationships with global clients like World Bank, United Nations, and multi-national startups in Europe and Africa. Thank you Justine, for helping me to shift my perspective of myself as a professional in order to live my dream of going global and doing what I love!”

—Khania Curtis, Founder and Creative Director, Hotworks

“Before working with Justine, I was focusing on attracting the wrong clients in my food photography business. Justine helped me stop getting caught up in the day-to day and start looking at my business like a CEO. We identified my strengths, who my clients are, and created a master plan to help me reach my goals. I love working with Justine because she keeps me on my toes and her enthusiasm, drive, and smarts made me want to work harder and smarter at my business every day!”

—Evi Abeler, food photographer

“Before working with Justine, we were targeting everyone, and lacked a clear identity. Through her clear, concise advice, and light but professional style, Justine helped us gain clarity around how we’re different, what we offer, and who our ideal clients are. Justine taught us a lot about launching a creative business, and through her process, gained the strategy, tools, and confidence to make it happen. Justine was a consistent voice reminding us that we can do it and to not over think the micro-details, instead focusing on the strategy of how to get our ideal clients. We always looked forward to meeting with her because she would inject enthusiasm and clarity just when we needed it. Thanks to Justine, we now have tools that we will use and re-use as we continue this exciting path.”

—Andrea Koronkiewicz and Orlann Capazorio

“Justine has helped me turn 25 years of professional experience inside PR agencies into a fresh new brand of my own. The money I spent on Justine was one of the best investment I have ever made. As a result of our work together, I know who my ideal clients are; I am comfortable holding out for them; and I have the confidence to ask for - and command - the fees that I deserve.”

—Nancy Weltchek, Weltchek Writes

“My experience working with Justine Clay was amazing! Having worked with other coaches who end up being "therapists" or "guidance counselors", Justine was a partner. She got involved in the work- helping me to curate my collection, write and rewrite my statements, plan the design, layout and content for my website all in 1 VIP day! I felt that she was more than a coach but rather a business partner. My only regret is that I didn't work with her sooner!”

—Alyssa Peek, photographer and artist

“I had a wonderful time working with Justine. With her guidance, I was able to make some fundamental changes in my work, as well as personal life. She understood right away who I am and what I needed to move forward and grow as a person and business. She helped me be more confident, to not be afraid of big changes, and to stay positive at all times. Together we figured out my business niche, developed a concise mission statement and came up with a new company name and website, which will launch in December. Due to Justine's support I was able to transform from a freelancer to an actual business. Signing up for her coaching services was certainly one of the best investments I made in 2015."

—Steffi Sauer, founder of Gutes Design Studio

“Justine is an amazingly valuable resource to the creative community. She provides laser sharp insights and spot on knowledge of the creative world, and is uniquely skilled at working with creative people one-on-one to help navigate your professional journey. I highly recommend Justine and Pitch Perfect to anyone who is at a cross roads and figuring out the next chapter of their career. In clear, actionable steps, she will help guide you to uncover what it is that you truly want in your career, and how to achieve it. Justine is not only incredibly wise and perceptive, she is also a genuinely wonderful person who creates a "safe space" to discuss your life and career choices.”

—Stacey Lieberman, Creative Director, SpotCo.

“After 18 years of art directing, I realized I needed to define myself and learn how to talk about my specific strengths and experiences when seeking clients and jobs. Working with Justine gave me the clear insight I needed to effectively edit my skills and really narrow in on the things that make me, me. It was truly a valuable experience that ultimately led me to a dream job. Thank you!!”

—Amy Demas, Creative Director

“I booked a free 30-minute call with Justine and received a tremendous amount of value from my short time with her. She helped me gain clarity about my business and helped me create a positioning statement that appeals to my ideal buyers. I encourage anyone who’s struggling within their creative careers, or are on the fence about the next steps to in their business to sign up for a free 30-minute phone session with Justine. I highly recommend her.”

—Joshua Matthews, Web & Mobile Design Consultant

“Working with Justine gave us the clarity, purposeful direction and confidence we needed to push our creative agency to further realms of success! Before meeting Justine, we had difficulty finding time and focus for moving our marketing strategy forward since we were committed to our existing clients and the demands of running a brand new partnership. Now, we have a dedicated marketing strategy that fits wonderfully into our packed schedule, and we have already received new clients in addition to gaining new skills and confidence. Justine is simply the best!”

—Andre & Sarah, co-founders, Kind Aesthetic

"I had the fortunate opportunity to work with Justine at a point in my business in which I needed a re-invention. As I sought to both define and refine my next professional move, she systematically helped me to assess my strengths and opportunities. Together we designed a strategic marketing approach for my business, which in combination with her compassionate and supportive coaching style, enabled me to move forward with a heightened sense of confidence. I’ve come to consider Justine a trusted advisor especially in my field of marketing consulting & copywriting. I’d recommend her highly to anyone looking for that very rare combination of professional competence and sheer compassion for helping others!”

—Lori Hill, Marketing Consultant

“Justine's guidance and encouragement were invaluable in helping me clarify the unique value that I offer and increasing my confidence in marketing my services. Her distinct perspective was a major asset as I developed the core messages and content that were critical to launching an improved website. Before working with Justine, I took on any project; now I am able to focus on those that offer the greatest benefit to both me and my clients.”

—Lydia Hooper, designer and creative consultant

“I contacted Justine when I was at a transitional moment in my career. After 6 years as the founder and creative director of a fashion site, I sold it and began looking for new opportunities. My challenge was that although I had many skills, I wasn't sure how to put them together in a way to market myself to others. At that point, I really wanted someone to say ‘you would be good in X position, let's re-write your resume for that.’ That is not what she did at all! Instead, Justine gave me a series of assignments that really helped bring clarity around what I was authentically interested in and even allowed me to see some talents I took for granted. In the end, I had a clear vision of the direction I wanted to pursue and a confidence that I believe helped me get the work I'm doing (and really love) now. Justine's personality is very warm and down-to-earth and she understands the needs of professional creatives in today's marketplace. I highly recommend her.”

—Katya Moorman, Creative Consultant and Image Maker at Katya Moorman

“I came across Justine in a most unusual way and at the time feeling that a big shift was about to happen in my business. I hadn’t thought about a coach before and decided to reach out. To my delight, I found her to be instantly tuned in to what I needed and how to get there. I took the leap of faith and started working with her to develop my brand into something I’ve been wanting to do for years. With our sessions and her homework, yes homework, I was able to apply the knowledge that she shared along with her creative guidance into more than I ever expected. She pushed me beyond my comfort zone, through my resistance, and showed me a unique approach that has reshaped not only the look of my business but the content and message as well. I could NOT have done it without her! Justine really knows her stuff and equally as important conveys that knowledge in a personal and supportive way. This was my first experience working with a coach and I can say it’s definitely worth it and I miss her already! Thank you so much!!

—Marilyn Ballard, founder of MB reps

“Change. That word best describes what Justine has done for me. I started working with her when I had the merest glimmer of an idea of what I wanted to do and she helped me to clarify and build that idea into something real that has transformed me. She is smart, well-connected and energetic. She is the magic tonic that makes things happen.”

—Linda Kocur, founder of Miss Boxwood Paper Goods

“Justine is a joy to work with. She is very good at simplifying, focusing and strategizing.  She has sharp vision from many angles, great ideas, and a wealth of knowledge and connections. She has very good intuition, and has guided my work and process in a much better direction for me. She is savvy, elegant, direct and generous. I highly recommend her, and do so to my friends.”

—Christina Sun, Illustrator