Category Archives: Your unique skill

How to find your business game-changer (and pull it off)

I can still remember the exact moment I decided to start a coaching business.  It was 2008 and, like many creative businesses, my talent management agency Plum Creative was hit hard by the recession. Barring a miraculous economic turnaround, my days were numbered.  It was a pretty crappy feeling! Thankfully, I was a part of a wonderful accountability group (which included a book keeper, an IT specialist, and a magazine sales person; no creatives) and it was during one of…

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The reason clients aren’t buying what you’re selling (and what to do about it)

Have you ever wondered how some businesses or brands just seem to have their finger on the pulse, perfectly anticipating what their clients want and need? What gives? What secret do they know that you don’t? They know that the secret to building a thriving, relevant business is understanding who their target customers are, and building a message, product, and experience to meet their unique needs. More specifically, they know what problems their ideal clients think they have, and they know…

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A Tale of Entrepreneurial Burnout (and how to avoid it)

By Justine Clay Have you ever felt overwhelmed, over-worked or anxious as an entrepreneur?  I know I have. This Spring I hit one of the lowest points in my eight years as a small business owner. I was running two businesses, I had a young family and, quite frankly, I was stretched too thin.  I was overwhelmed by the number of balls I had in the air, and feeling guilty when I dropped one.  I was bursting into tears way…

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The ONE thing you need to do to succeed

Do you know what makes me really happy (besides dark chocolate and a good cup of coffee)? Witnessing a creative professional’s transformation from confusion to clarity as they align with their unique talent and build the business of their dreams. Through my coaching work with creative entrepreneurs, I’ve learned there are many reasons for not fulfilling our potential, but there is ONE thing that is absolutely vital to turning things around: Implementation.   Today, I’d like to shine a light…

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How to connect more with your audience

By Justine Clay   Have you ever marveled at the sheer choice that’s available to us when it comes to purchasing services or products? I have.  For example, I’m a big believer in alternative/complementary health practices (I need all the help I can get!), so when a friend suggested acupuncture to me a few years ago, I was happy to try it.  I tried a couple of practitioners, but I just wasn’t feeling it.  Disappointed that perhaps I wasn’t as…

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