The reason clients aren’t buying what you’re selling (and what to do about it)

Have you ever wondered how some businesses or brands just seem to have their finger on the pulse, perfectly anticipating what their clients want and need? What gives? What secret do they know that you don’t? They know that the secret to building a thriving, relevant business is understanding who their target customers are, and building a message, product, and experience to meet their unique needs. More specifically, they know what problems their ideal clients think they have, and they know…

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Why clients aren’t lined up outside your door (and what to do about it)

Have you ever had the feeling that your business is the world’s best kept secret and, no matter what you do, you can’t seem to consistently get enough clients? We’ve all been there and we’ve all convinced ourselves of why: It’s summer, everyone’s away All the great gigs go to the big-name industry players, I don’t stand a hope against them Cheaper talent is coming in and working for pennies, I can’t compete with them I don’t want to appear…

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How to balance creativity with profitability

Being a creative-leaning, empathic type, I used to think money didn’t matter; that being happy and fulfilled were more important than everything else.  And I was half-right! Being happy and fulfilled IS the most important thing in life, but that’s pretty-hard to achieve without making enough (and then some) money. What a predicament. So, for years, I focused on doing what my heart led me to do. Which luckily did make me enough money to support my immediate needs (though…

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How to work less and make more

Having worked with creative business owners and freelancers for more than 15 years, I’ve learned that the path to entrepreneurship is rarely straight.  Many of us (myself included) fell into entrepreneurship and never went back; some were pushed via a layoff, and a scant few knew entrepreneurship was for them and had a plan. Is it any wonder the holy grail of entrepreneurship, the freedom to choose whom you work for, when, and for how much, feels like a pipe…

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The secret to turning your vision into reality

If you’re reading this blog post, I’m pretty sure it’s because you have a vision.  Your vision is what makes you stand out from the crowd, it’s the vehicle through which you make an impact in the world. It’s what made you venture out into the great unknown that is entrepreneurship or freelancing But as it turns out, having a vision is the easy part.  Turning it into a reality is what separates the success stories from the strugglers. Now,…

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The reason goal-setting doesn’t work [and how to fix it]

We all know we need to set goals and plan, right? Yet when I ask a group of creatives how many of them set goals, revisit them regularly, and take consistent action towards them not many hands go up. Now there’s no judgement here; I’ve tried all manner of goal setting exercises, and I know how easy it is to fall off the wagon, despite my best intentions.  And then I learned why; goal setting, out of the context of…

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How to get new clients: the short + long game

If you’re in business, there’s always one thing that’s top of mind: Whether you’re starting out and need to get your first few clients, or are re-positioning your existing business to attract higher-quality, better paying clients, the goal of keeping your pipeline full is always the same. So, how do you find and keep great clients? After 15+ years getting new clients as a rep for independent creative professionals, and 7 years building my coaching practice, I’ve learned that business…

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How to meet the right people and grow your business

Do you know the number one reason most people hate networking? They’re not very good at it. And that’s OK, most people aren’t born networkers. But what the ALL successful people have figured out is how to get in the same room as the people who help them build a better business. Networking, like everything else, is an art-form that needs to be practiced before it becomes fun and gets results. Now, I’m not out networking every night of the…

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4 ways to create opportunities that generate new business

One of the biggest myths that exists in the creative industry is: If the work is good enough it will speak for itself As nice as sounds, that line of thinking has stopped many a profitable creative career or business in its tracks. Of course, I get the appeal of being “discovered”, but the reality is, if you want to work with great clients, make great money, and create a positive impact (you do, right?), you need to intentionally create…

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Interview: The Hillary for America design team; a story of purpose, hope, and bouncing back

A couple of months ago I received this AIGA NY email: The Hillary for America Design Team. The full Hillary for America Design Team will reunite for an evening of tales from the campaign trail, and its aftermath. The focus of this story-telling event will be on what it was like to work on the campaign including the best day, the worst day, the process and just a little of the product as well as some of what we can…

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