3 powerful reasons to write your brand story

The other day I watched a Baby Tylenol commercial that moved me to tears (I know, I’m a pretty easy target!). You see, the ad’s hero was a baby with an ear infection and while his mum tried everything to comfort her little one, the only thing that finally brought everyone some relief was Baby Tylenol. Now who do you think has a baby who recently had an ear infection? That’s right, me! Those clever ad people know that if…

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The creative’s guide to new year planning

How do you feel about new year resolutions? Wherever you look, you’re called to “make this your best year yet” or worse, create a whole “new you”.  Whether it’s losing weight, finding the man or woman of your dreams, or seriously upgrading your lifestyle, the pressure is ON folks! While I strongly recommend NOT making resolutions, I DO believe in reflecting on the year that passed, dreaming about the year to come, and making a plan to get there. I’m…

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How to use the power of intention to get the results you want

When I was an agent for independent creatives, my job was to find great projects, write and negotiate proposals, and facilitate the project from beginning to end ensuring the creative and client felt heard, supported and delighted with the outcome. Simple right? I won’t claim every project was a raging success, but I will say my 15+ year career was characterized by WAY more, happy, repeat clients, than unsatisfied one-offs. While there were lots of factors at play – from…

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Are you ready for a brand re-fresh?

How do you feel about your branding? Does it feel like the best possible reflection of who you are, what you do and why, and how your ideal clients benefit from working with you?  Or does it feel a little all over the place, and not as effective as it could be? Branding is a term that gets thrown around a lot, and can feel overwhelming, so let’s break it down. Branding is NOT: A logo, color palette, new website,…

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How to thrive in the face of unwelcome change

Change, like death and taxes, is one of constants in life. Sometimes it comes in the form of a life-changing opportunity, other times it’s completely unwelcome and feels out of our control. What changes have you experienced lately? Perhaps you’ve suffered a set-back in your business with the loss of a big client, or perhaps you got laid off from your job and you’re not sure what to do next. Either way, it can be easy to believe that your…

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How to successfully pitch an idea to a dream client

Do you have a wish-list of dream clients? I do, and it’s an ever growing list of people who are pursuing their purpose, building communities, and helping people make an impact in the world.  In short, they’re the people I want to be when I grow up. Now, let’s get back to your list.  How many of your dream clients have you approached about working together? That list is a little shorter right? Lack of confidence about the value we…

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How to build a roster of devoted, loyal and HAPPY clients

A couple of months ago, I noticed the airbag light on my dashboard. Can’t be that big of a deal I thought. So I popped into our local body shop where I was informed a new (and much more expensive than you’d imagine) airbag was needed. Clearly, this wasn’t welcome news, but it wasn’t a corner we could cut, so I sucked it up and handed over the credit card. Now this could have been a total downer, but Frank…

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6 ways to break the feast or famine cycle + fill your pipeline with ideal prospects

Whether you’ve been working for yourself for years, or are just transitioning into freelancing or starting your own business, one of the biggest challenges creative entrepreneurs tell me they face is dealing fluctuations in work and income.  One month you’re flush, the next you’re anxiously wondering where the next project is coming from.  And so the cycle continues. Wouldn’t it be great if there were a way to manage work and income flow, allowing you to channel your focus and…

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How to communicate the value of what you do (and why you’re worth the big bucks)

During my days as an agent for creative directors, art directors and copywriters, I was asked by a large national brand to provide an estimate for tagline development. When I quoted the fee, the woman on the end of the phone (yes, we used phones then!) practically fell off her chair. “But it’s just 3 words” she gasped.   Here’s three words for you: I rest my case.  If you’re a creative business owner or freelancer, I’m willing to bet…

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The #1 obstacle to your success (and how to get past it)

Can I share something with you?  I live with some level of fear, most of the time.   And you know what else? Everyone does! Leaders ranging from Nelson Mandela and Gandhi, to Michael Jordan and Richard Branson have all talked about fear. The difference between them and us, is their ability to accept fear (even dance with it) and do what they need to do anyway. Can I share something with you?  I live with some level of fear,…

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